How to Choose Your Best Grad School Admission Essay

<h1>How to Choose Your Best Grad School Admission Essay</h1><p>Anyone planning to accomplish a higher evaluation in their master's level college application will be very much instructed to use the utilization concerning excellent paper tests. This is one method for guaranteeing that you make a decent and elegantly composed contention to go with your application. The standard instructing and learning strategy are constantly a smart thought, which can give you thoughts on the best way to put your focuses across.</p><p></p><p>In the rundown of article tests, you will discover tests from a wide range of kinds and points. On the off chance that you are searching for an article about your profession goals, odds are you will discover something in the rundown that coordinates your theme. This will make it simpler for you to build your article and furthermore give you thoughts on the most proficient method to structure it.</p><p></p> <p>You need to figure out how to be specific in choosing the sorts of expositions that you have to compose. You would prefer not to take your pick from an arbitrarily chosen test. You need the ones that are viable and fit the sort of exposition that you intend to compose. In the event that you select an inappropriate example, it could wind up meddling with the sort of educational program that you should finish so as to be qualified for induction into the program that you are applying for.</p><p></p><p>The most ideal approach to guarantee that you select affirmation article tests that will work for your particular program is to peruse through the data in the site of the program that you are applying for. Most confirmation work force have brilliant audits of the projects that they backing and this should give you a good thought of what kinds of points and sorts of expositions you should write so as to establish the most ideal connection. Obviously, you ne ed to abstain from utilizing tests that are indifferent or that don't bolster the particular program that you are applying for.</p><p></p><p>As you read through the data on the affirmations staff's site, you might need to monitor the sort of composing tests that they suggest. Numerous affirmations work force like to put their examples on different locales all through the web. It is for the most part to their greatest advantage to urge perusers to utilize their examples and, along these lines, this will likewise urge them to impart their considerations and suggestions to others.</p><p></p><p>It is useful to likewise make a course of events of when you might want to start to get your hands on explicit kinds of tests just as the particular sorts of composing tests that are going to make it simpler for you to compose your particular doctoral level college confirmation exposition. This will likewise permit you to know precisely what kinds o f composing tests you have to obtain so as to be set up for the composing that you should do so as to help your application. By being set up for the particular prerequisites that you are going to experience in your application, you will have the option to consider going all in sooner and this is constantly something worth being thankful for to do when you are attempting to establish a decent connection with confirmations personnel.</p><p></p><p>Keep at the top of the priority list that a few affirmations staff won't need any examples whatsoever. At the end of the day, on the off chance that they can't see the evidence that you have composed a paper or the like, at that point they won't be intrigued with the composing that you present. Thusly, it is to your greatest advantage to not just get the most ideal exposition tests that you can, however to likewise examine the themes that affirmations work force are suggesting.</p><p></p><p>One of the most ideal approaches to do this is to go to a gathering with confirmations faculty. In the event that this is a supported gathering, the better since you will have the option to associate with others who are likewise searching for entrance into the program that you are applying for. It is essential to show enthusiasm for the things that are being said at these gatherings with the goal that you are indicating that you are not kidding about your application.</p>

A Brief Overview Of Early Papers On Long Term Prediction

A Brief Overview Of Early Papers On Long Term PredictionThe use of early papers is not really a new technique in analyzing the future. It has been used for many decades to predict the weather, stock market and economic trends. One thing that makes these early papers unique is the level of detail they offer.As there are many aspects in the financial sector that contribute to future events, many papers focus on only one or two of them. In this way you can get the best information that is useful to you and will help you to make wise investment decisions. Sometimes in order to be profitable in the market, it is important to have a broad knowledge about various factors. For example, some companies may not have the financial resources to handle the worst case scenario.Early papers on the financial sector focus on what could happen if there is a prolonged financial crisis. Many financial institutions cannot survive with their operations for extended periods of time. They rely on government support to keep going. If a financial crisis hits hard, many companies that are dependent on the government to continue will be unable to cope with the situation.There will be a lot of panic in the market as investors lose faith in the paper. These companies would have to be bailed out by the government or by other lenders. As investors lose faith in these companies, many companies will go out of business which will impact the general public's opinion of these companies.To gain more insight into these events, it is important to have a paper that covers all the different topics and is comprehensive. This paper will help you determine whether there is going to be a crisis or not. The paper will tell you how long it will take before the crisis becomes a crisis. It will also indicate what sectors will be affected.After reading the paper, you will have an idea about what you should do if a crisis does hit. If you act now, you will have more options available to you than if you wait until a crisis occurs. You will also know the effects of such a crisis in the short term and medium term.As you read the paper, you will be able to understand how the markets respond. You will be able to make the right decision because you will have more knowledge about these events. It is important to follow this advice because it is always better to be prepared than to be late.As you develop a paper, you will learn how to build a successful trading plan that will help you meet your long term prediction. If you do not have any knowledge about the financial industry, there are many online tools that will give you valuable information on what to expect. Long term prediction is very important, so you must be prepared to make a prediction.

Narrative Essay Samples Blog - How to Write Better - Story Ideas For Your Next Novel

Narrative Essay Samples Blog - How to Write Better - Story Ideas For Your Next NovelWhen I first started writing my own stories, one of the first places I went was to look at a variety of narrative essay samples blog. I always had a strong idea in my head about how a particular story would play out. The story should begin, I felt, with an appealing conflict, begin to develop a protagonist and provide the motivation for each act or character.That's what I thought the author's notes should say in the book or journal article, but now that I've gone searching online for some more ideas, I realize that the way I originally imagined things was not the best way to write my story. Instead of telling a story as I originally intended, I found myself faced with a variety of problems.One of the problems I found myself facing with my first book or journal article is writer's block. If you've ever had to sit through a college level writing course, then you'll know what I'm talking about. In class, when I have a problem, I can talk it out with my classmates or my teacher, but online, with a forum of people all sitting on the same page, it's hard to get any kind of solution. Then, if I use the Internet to find some essay samples blog to help me write, then I have to manually go back and edit the chapters, and then go back and edit the chapters again, until I feel like I've accomplished everything I want to do.I also find that when I use the Internet to write, I tend to put more stress on the writing itself than on the words I'm going to use. If I found a narrative essay sample blog that talked about the times you fought to survive as a boy or the times you tried to grow up fast as a girl, I would still feel like I had much more to say. It would also be more enjoyable.Now, as much as I love writing a story line about myself, I've found that if I start writing my writing online first, I have a better chance of finishing the story line with less stress on my writing. This is the way I prefer to write for my personal life as well. After all, I just wrote this article and it doesn't take me long to write an article or a blog. It's only once it's finished that I go back and edit the comments and see if I need to add anything.However, when you decide to use a blog to help you write your book or story, you might find that you have to give up much of your creative freedom. If you do want to allow yourself to let your style guide the tone of your writing, then you will want to make sure the style of your blog is reflective of your personality and style. If you're not the kind of person who enjoys writing in a very specific way, then maybe a blog that includes a lot of real, natural language is just right for you.Some of the best story ideas come to me as I am writing my first draft of a story. I find the process of finding a story idea and working backwards, until I have an actual story, from the beginning, helps me write much faster. The stories in my first draft tend to be much more interesting to me, and I'm able to focus more on the characters and the action than I am with an essay, journal or book.

The Apostle Paul s Writing - 884 Words

Biblical Worldview Essay Introduction In the Apostle Paul’s writing in Romans, there is a biblical outlook of creation, he also states that humanity’s identity originated in God, and that God made man in His own image. Paul also expounds on man’s relationship with God as well as with other creations, and on culture. Paul reveals God’s love for mankind, man’s sinful condition, resulting in him rightly deserving the penalty of death, God’s amazing grace and his plan of redemption. The Natural World 150-200 In Genesis 1:1-25, the natural world was spoken into being by God the Father (Creator) and He stated â€Å"all that He created was good† (Genesis 1:31). Romans 1:20-21 states â€Å"For the invisible things of him from the creation of the world are clearly seen, being understood by the things that are made, even his eternal power and Godhead; so that they are without excuse† God’s purpose for creating the natural world was a demonstration of His existence, His glory, His supremacy. His love, His goodness, His grace, and His wisdom (Psalm 19:1; 8:1; 50:6; 89:5) and all that the Creator, created, is to worship and glorify Him. Within the natural world, it was God’s will for man to subdue and take dominion of the earth. However, the natural world is full of darkness the people worship that which is created but deny and ignore the Creator. Human Identity Every human being was made in the image of God the Creator (Genesis 1:27) but man sinned against God. (Genesis 1:28) Paul remindsShow MoreRelatedThe Paul Of The Apostle Paul1502 Words   |  7 PagesTHE APOSTLE PAUL Whatever tales may have spun out of the antiquity of time, Jesus was not the initiator of Christianity as we know it. The division between Jews and Christians did not begin with the death of Christ. Indeed, many of his teachings have been lost forever for none of his disciples ever wrote a single word down. 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Supply Chain Management Is an Important Aspect in Organization

Question: What Supply chain management is an important aspect in the organization? Answer: Introduction Supply chain management is an important aspect in the organization that enables flow of raw material in the company and flow of finished goods to the final consumer (Cetinkaya, 2010). Supply chain management involve designing, planning, controlling and monitoring supply chain activities to ensure that they are timely, reliable and cost effectiveness. Supply chain strategic refers to execution tactics that enable alignment of the supply chain activities with the organizational strategy and objectives of the business. Proper supply chain strategy in supply chain management enables attainment of competitiveness through cost reduction. Products are able to be manufactured on low cost, working capital is minimized and time to market reduced creating a serviced perspective to customer (Bouchery, 2017). Therefore, supply chain strategy increases business performance hence meeting its predetermined goals. The following report will outline RAK Ceramics supply chain Strategy. The report also assesses the current situation and proposes strategic changes that will make the company more competitive. Company Background information RAV Ceramics is a world leading ceramic company. The company was founded in 1989 by Sheikh Saudi Bin Saqr al Qasimi and started it operation in 1991. The Company has its headquarters in Ras Al Khaimah in United Arab Emirates. The Company Chief Executicve Officer is Abdallah Massaad. The business is a public company with Sheikh Saud Saqr Al Qasimi being the main shareholder taking 39.88%, 4.98% by Ras Al Khaimah Government, Emirate Rock 8.11 and Omar Bin Saqr 5.28%. RAK Ceramics is listed in Abu Dhabi Security Exchange. The business recorded annual turnover of US$ 1Billion in 2016 financial year. RAK is also traded in Dhaka Stock Exchange, Bangladesh. The Companys products include; Ceramic tiles, interior ancillary products, tableware, tile adhesives, sanitary ware, taps and kitchen fittings (RAK, 2017). The company produces an average of 110milion square of tiles. The company also manufactures 5 million pieces of sanitary in a year. The company has three production plants in United Arabs Emirates, Bangladesh, India and Iran. The Company serves customers in more than 150 countries around the globe. The Company has employed 15000staff who are from different countries (Khan, Hussain, Ajmal, 2017). RAK Ceramics Business Strategy The business strategy is market focused. The aims to be a top ceramics players in the market, top five exporter of value market in the world (Bernon, 2010). The business also focuses of strengthening its presence in markets in order to increase and grow its market share. The strategy is based on the on a vision to be a leading innovator in the ceramic industry. The company strategy is close to clients, excellence in products, redefined designs, being accountable to stakeholders, integrity, committed and sustainable to the society that the business operates in. PESTLE Analysis Political factors: RAK operates in different countries around the globe. The supply chain is faced with different legislations that regulate and limit operations. Legislation influence how the business supply chain relates to environments, citizens and trading in the market. The company uses the local society to promote local labour. RAK requires suppliers to comply with the countrys regulations that involve health and safety, employment and equality. This ensures that the Companys suppliers operate within the set laws to avoid sanctions or operations terminated by the authorities (Belvedere Grando, 2017). Economic factors: RAV Ceramics performance is affected by the world economy. Global economic growth increases ability of costumers to buy RAK Ceramics products and vice versa. The World economics is predicted to grow by 2.7% more compared to 2016. This indicate that the there will be increased demand for RAK products around the globe. Morana (2017) Forecasts that there will be economic stability for 2017-2018 and global GDP will increase with Europe leading. Social Cultural factors: RAK Ceramics is involved in manufacturing products that are stylish and their demand is driven by peoples lifestyles. The companys products compliment stylish lifestyles. These products enable customers to live in buildings that have good design that are innovative and of high quality. The social culture factors facing the company is the lifestyle change in of the global community. Peoples preference and taste in the globe are converging with great demand for design and quality. This has been influenced by the current expansion of the economic middle class in all countries. This has increased their ability to purchase high quality and most innovative designs that suites their lifestyles Technological factors: The Company is a great consumer of technology and innovation. The company depends on technology to manufacture, monitor, control and communicate in the supply chain. The company success is based on how well it uses technology. RAK Ceramics has partnered with SAP solutions which is a technological firm that is in charge of installing and maint6ainign technology in the supply chain. SAP provides SAP Customer relationship management applications and ERP that are useful tools in supply chain management. The industry has adopted internet based supply chain management applications that are safer, flexible and backed up through cloud computing. Legal: The RAK supply chain requires different licenses from different authorities to operate. The company require permit license to operate in different countries. The Company also requires environmental permits from the government to transport mined resources. Environmental Factors: RAV Ceramics involves mining and manufacturing of ceramic products. These products have an impact in the environment through carbon emissions. The company has to observe the environmental laws of disclosing their carbon footprint. RAV requires the supply chain to meet companys requirements on environment that involve responsible and ethical toward the environments. Porters Five Forces New entrants: The ceramics industry has attracted several companies to venture in manufacturing of the ceramics products. Despite the high initial capital to the industry, companies are finding their way in the industry. For instance in Bangladesh, the ceramic industry has experienced four domestic entrants to the market. Supplier power: The supplier power of RAK Ceramics can be said to be moderate. The company raw material costs vary and there exist alternatives in the industry. The company can choose to use mosaic or manufacture it ceramics goods organically. Buyers power: Ceramic products have many customers and products are not differentiated. The products are made of the same materials and buyers make decisions based on designs and prices. Therefore the buyers of the ceramic products have low buyers power. Threats of substitute products: The ceramics alternatives are low priced and lack designs therefore there exist high switching cost. This indicates that the RAK products have low threats of substitute products. Competitor Rivalry: There exists rivalry in the market with each organization discriminating against each other. Companies in the Ceramics industry discriminate on prices and quality. Customer requirement The following are the customer requirements using order winners and order qualifiers of RAK Ceramics products. The RAK ceramics products are of high quality that gives customers crucial advantage of buying them. The products are all available in most countries and cities in the World giving customers important advantage of accessing them. The product design is of innovative design that gives useful advantage due to it appealing make. These objectives makes the product to be order winning. On the other side, the RAK products have at least good delivery speed that is up the industry standards. The products range of RAK Ceramics Company is around the industry median standards. The company produces several produces a range of products that range to around 15000. The company delivery dependency is of close to other players in the industry. These factors act as the RAK products qualifying to customers requirements. The products price is relatively high and though not considered by customer now, it will become a bother in the future. Increasing competition and innovative designs from other companies will necessitate RAK to reconsider it prices. The companys products brands are very rarely considered by customers. Lastly is after sale services of the ceramics are never considered by the customers. Customers overlook the after sale serviced due to the nature of the industry (Al-Odeh, 2016). Kohler Co supply Chain performance Kohler Co is an American based kitchen fitting, bathroom, carpets and engineering company that supplies it products to six continents. The company has a history that backs to 1873. The company was founded by John Michael Kohler. The company recently acquired Clarke Energy. The company supply chain is contracted to independent companies that meet companys supplier requirements. Kohler has standardized requirements for contracting suppliers in their supply chain. They sign contracts with local suppliers and dont control their actions. This reduces the company liability on the suppliers activities (Kashmanian, 2015). This leads to different suppliers activities in the supply chain management around the globe. Evaluation of RAK Supply Chain The RAK Ceramics supply chain will be evaluated on procurement activities, operations, distributions and services provided Procurement The company gets it raw material from Ras Al Khaimah. The company acquires some of its inputs from other places. The company also exports clay to other plants located in Bangladesh and India. The procurement activities involve buying inputs for the company to manufacture it wide range products. These products are transported to the manufacturing plant by road. This is the first phase of the RAK Ceramic supply chain. The materials are facilitated for custom clearance and delivered to the store. The raw materials are then submitted to a quality check and an issuance of certificate from the analysis sent to the supplier. Operations Raw materials are stored as factory inventory in the manufacturing plant. The raw materials are batched and slip prepared. Dry coloring is prepared in the factory and pressing operations carried out to design the products. The products in working process are dried and glaze line operations carried out. Lastly there is polishing and sorting of product. Products from the manufacturing process are moved to the packaging and warehousing. Finished goods are arranged on pallets and wrapped with plastic covers. From this phase products are transported to warehouses. Distribution Palletized boxes are transported and distributed to different RAK Ceramics showrooms, distributors and retailers around the globe. Transportation of the finished products is by sea, air and road. Services provided The company displays its products in showrooms for customers to view. These showrooms are located in different cities around the world. The company is not involved in aggressive advertisement. The company uses the supply chain information systems to communicate, monitor and manage data of inventory. The most used applications are SAP customer relationship Management and SAP ERP. These applications update customers about products delivery and stock will communicate to the company distribution centers about the demand. The SAP ERP is used to manage inventory and provides detailed information about the supply chain. This application is used for decision making in the supply chain in order to increase effectiveness. The key skills required in the supply chain are reliable and commitment. There is great need to reduce the lead time, increase dependability, avail products and offer after sale services where necessary. Customers need explanation of the variety of products that the company offers. This means that the company needs salespersons in the showroom to handle customers seeking information when making buying decisions. Recommendation Supply Strategy The following is the supply chain strategy recommendation is meant to improve the RAK Ceramics in order to increase efficiency and effectiveness. Procurement The company should implement the following strategies; Quality of the raw material should be assessed first: The quality of raw material that the company is looking forward to acquire should be submitted to a quality test before acquisition is the procurement process is started. This will help the company reduce the likelihood of acquiring raw materials that are of low quality. Vertical integration: The Company should invest in the mining and production of raw materials. This will by big margin reduce the cost of acquiring raw material for producing their products. The mining of raw material by the company can also increase delivery dependency (reliability) and improve the quality of materials need in the manufacturing plant. The company should enter into contract with suppliers: This strategy will require suppliers to sign contract for a specified period of that they will be supplying raw materials to the company. The recommended time is one year. The contract will ensure that suppliers are committed to make quality supplies for the company within the stated time. With a third party contract, the company will be able to control the supplier activities to ensure they engage in responsible and ethical activities when supplying to the company (Kausar, Garg and Luthra, 2017). The company will also be able to implement sustainability of the supply chain for a consistent and sustained growth of the company. Operations The following strategies will improve the operations of RAK Ceramic supply chain in the manufacturing plant; The company should record it carbon emission: This strategy will help the company disclose it carbon footprint and it performance toward sustainable business. This will enable the company make changes that can enhance carbon footprint reduction. The company should increase it inventory ratio: The Company should increase it inventory to avoid shortages during the manufacturing period. The raw materials should be stored in advance to avoid failure of manufacturing process. Distribution The following recommendation will enable increase effectiveness in the distribution channels of the RAK Ceramic supply chain; The company should invest in forward integration in all parts of the world to ensure the supply chain is well controlled and monitored. The company should adopt an urgent plan to deliver products for customers who need products quickly. This will increase delivery speed for those customers in hurry. The company should increase the number of outlets to increase product availability to more customers. Service provided The following strategies are recommended for improving RAK Ceramic supply chain: The supply chain should start making advertisements to promote sales. Advertisements create awareness of the products that the company is being involved with. Advertisement will increase the products demand and help the company establish a company brand that the customers will associate themselves with. The company should adopt internet based information system: The computing system used should be internet based and hosted. This will increase flexibility, accessibility and security of the data. Supply chain data will be automatically backed up ensuring not data is lost at any time. Internet based information system will increase the effectiveness of communication by allow data access from any point of the world provided there is internet connection (Pagell, Krause and Klassen, 2008). Conclusion From the supply chain strategy analysis in this report, RAK Ceramic supply chain is faced with several opportunities and major threats. The Company can utilize the opportunities that exist by implementing a sustainable supply chain strategy to enable reduce cost, reduce lead time and support customer differentiation in over 1500 products that the company produces. The threats facing the business should be minimized to ensure the business engages in sustainable activities that will enhance survival and sustained growth in the future. Therefore, it can be concluded that formulating strategic supply chain strategy requires understanding of the business supply chain by undertaking PESTKLE and Porters Five Forces analysis in order to establish opportunities and threats. These strategic supply chain tactics helps the business increase effectiveness and efficiency in the supply chain thereby supporting the companys business strategy. References Al-Odeh, M. (2016). Supply Chain Information Systems Technologies And Management Strategies In Northern Minnesota. Journal Of Supply Chain Management Systems, 5(2). Cetinkaya, B. (2010). Sustainable Supply Chain Management: Practical Ideas For Moving Towards Best Practice. Sustainable Supply Chain Management. Berlin, Springer. Bouchery, Y. (2017). Sustainable Supply Chains: A Research-Based Textbook On Operations And Strategy. Morana, J. (2017). Sustainable Supply Chain Management. Wiley-Iste. https://site.lbrary.Com/Id/10700373. Palevich, R. (2012). The Lean Sustainable Supply Chain: How To Create A Green Infrastructure With Lean Technologies. Upper Saddle River, N.J., Ft Press. Kashmanian, R. (2015). Building A Sustainable Supply Chain: Key Elements. Environmental Quality Management, 24(3), Pp.17-41. Kausar, K., Garg, D. And Luthra, S. (2017). Key Enablers To Implement Sustainable Supply Chain Management Practices: An Indian Insight. Uncertain Supply Chain Management, Pp.89-104. Pagell, M., Krause, D. And Klassen, R. (2008). Sustainable Supply Chain Management: Theory And Practice. The Journal Of Supply Chain Management, 44(1), Pp.85-85. Belvedere, V., Grando, A. (2017). Sustainable Operations and Supply Chain Management. Khan, M., Hussain, M., Ajmal, M. M. (2017). Green Supply Chain Management for Sustainable Business Practice. https://Search.Ebscohost.Com/Login.Aspx?Direct=TrueScope=SiteDb=NlebkDb=NlabkAn=1331587Bernon, M. (2010). Sustainable Supply Chain Management. London, Henry Stewart Talks. Boone, Tonya, Ram Ganeshan, And Vaidyanathan Jayaraman. Sustainable Supply Chains: Models, Methods, And Public Policy Implications. New York, Ny: Springer New York, 2011. Print. RAK. (2017). Wall and floor tiles made with ceramic and porcelain stoneware. Ceramic solutions for architecture. [online] Available at: https://www.rakceramics.com/africa/en/ [Accessed 25 Apr. 2017].

Marketing Process free essay sample

Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are not everyone will want what Noraini’s has to offer. The people Noriani’s identifies as likely customers are known as key audiences. under the marketing concept, Noraini’s Cookies must find a way to discover unfulfilled costumer needs and bring to market product that satisfy those needs. The process of this concept is explained in below diagram; For Noraini’s cookies to still on the same ledger of competition with all the competitors and trends, they need to formulate this process and implying them in everyday business or before any business marketing decision is being made. First, let’s go through the first process of all, Situation Analysis. Noraini’s cookies should first define the situation of current trend and market. We will write a custom essay sample on Marketing Process or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They should know how is the market behavior nowadays. They need to understand it completely from inside out. There have a lot of ways to run the situation analysis such as, 5C analysis (Company, Costumer, Competitors, collaborators, climate) or SWOT Analysis (Strength, weakness, opportunity and threat). If the situation analysis reveals gap between what consumer want and what is currently offered to them, then there may be opportunities to introduce products to better satisfy those costumer. Take for an example, this is the SWOT analysis of Cadbury’s which is written by Sunanda K. Chavan for ManagementParadise. com. SWOT analysis of Cadburys Strength 1. Cadbury is a company, which is reputed internationally as the topmost chocolate provider in the world. 2. The brand is well known to people they can easily identify it from others. 3. Cadbury the world leaders in chocolate, is a well-known force in marketing and distribution. 4. Users have a positive perception about the qualities of the brand. 5. Cadbury main strength is Dairy milk. Dairy milk is the most consumed chocolate in India. 6. By using popular models like Cyrus Brocha, Preety Zinta and others Cadburys has managed to portray a young and sporty image, which has resulted in converting buyers of other brands to become its staunch loyalists. 7. Cadbury has well adjusted itself to Indian custom. 8. It has properly repositioned itself in India whenever required i. e. from children to adults, togetherness bar to energizing bar for young ones etc. Weaknesses 1. There is lack of penetration in the rural market where people tend to dismiss it as a high end product. It is mainly found in urban and semi-urban areas. 2. It has been relatively high priced brand, which is turning the price conscious customer away. 3. People avoid having their chocolate thinking about the egg ingredients. Opportunities 1. The chocolate market has seen one of the greatest increases in the recent times (almost @ 30%) 2. There is a lot of potential for growth and a huge population who do not eat chocolates even today that can be converted as new users. Threat 1. There exists no brand loyalty in the chocolate market and consumers frequently shift their brands. 2. New brands are coming and existing brands are introducing new variants to add up to an already overcrowded market. http://www. managementparadise. com/forums/marketing-management-rm-im/201618-swot-analysis-cadbury. html From the situation analysis, we can come o our second process which is Marketing Strategy. There is four elements of market strategy. 1. Market segmentation. 2. Targeting 3. Positioning 4. Value proposition to the target market. Market segmentation can be defined as the identification of portions of the markets that are different from one another. Segmentation allows the firm to better satisfy the need of its potential costumers. (citation) Why did Noraini’s cookies need this segmentation ? here’s why, costumer are not all alike. They are different in every way. The place they stay, how they live, their race, religion, their family, their education, genders and even generation (example: Baby boomers, Generation Y, Generation X). so if Noraini’s cookies want to tackle the market, they have to learn this differentiation and segment their marketing based on this 1. Geography. 2. Demography. 3. Psychography. Geography is easy to identify. As for Malaysia market, Noraini’s cookies need to identify which product is to sell in which area. They have to know what is the consumer in that area really want. Take for example, they want to promote their frozen food. Noraini’s cookies should be more focusing on urban area. Area which people didn’t have enough time to prepare the food themselves. So the citizens need only buy the frozen food and cook it at home. For another example, let’s take KFC as our reference. They always try to come out with new ideas to keep costumer consuming their products. Thing is, they really taking this segmentation in sight. Why ? because, they always come out with the product which can fulfilled the need of their costumer in certain area. Example, KFC launch â€Å"Tom Yam† flavored fried chicken in Thailand because Thailand people love â€Å"Tom Yam† so much ! (citation needed) Let’s move on to demographical segmentation. This segmentation is tougher than geographical segmentation. Noraini’s cookies should take into account of a detailed statistic of what is actually the people wants. Each person needs is different from one another. Take for example, gender. One of Noraini’s cookies product is premixed spices. So, Noraini’s cookies should market the product to an appropriate gender. Market the product to women because mostly, only women who need the premixed spice product. For the better picture of demographical segmentation, let’s take another example. Say, Mercedes Benz. They made car for luxurious social class people. While proton in the other hand, make a car to try to fulfill the needs of not very luxurious social class people. Next is psychographic segmentation. Also called as behavioural segmentation. This type of segmentation divides the market into groups according to customers’ lifestyles. It considers a number of potential influences on buying behaviour, including the attitudes, expectations and activities of consumers. If these are known, then products and marketing campaigns by Noraini’s cookies can be customised so that they appeal more specifically to customer motivations. Let’s take one example. Let say Noraini’s cookies has studied on their consumer annual occasion which is what Noraini’s cookies always does on their cookies product, they can adjust the marketing campaign which suits the current occasion. If current occasion is deepavali, which is celebrated by Hindu, which consume a lot of premixed spice for curry and Dhal, this is the time for Noraini’s cookies to change the marketing campaign to premixed spice promotion. For another example, on psychographic segmentation, usage of consumer. It can be divided into heavy user, medium user and light user. Hotlink communication see this segment and market their internet plan based on this category. Hotlink communication offer a different internet plan for different user. Image below will show the correct example. If the user is light user, they can buy data plan for only RM30. While for heavy internet user, they can buy RM 68 worth of data plan. (citation needed) Target marketing tailors a marketing mix for one or more segments identified by market segmentation. Target marketing contrasts with mass marketing, which offer a single product to entire market. Noraini’s cookies should be looking into this aspect more. They should be more focus on one segment to market their product. For example when Noraini’s cookies want market their daily biscuits, and only biscuits, they need to focus on demographic segmentation. Separate the product based on age of consumer. Should have like biscuits for children, for student, teenager and also old citizen. Create a different flavor for each and every stage of consumer. Teenagers are more likely to be attracted to chocolate and strawberry, so, Noraini’s cookies should create a daily biscuits that based on this flavor. And the pricing should be suitable with the age. Mostly teenagers are still depending and parents money and it is limited for them. So, instead of marketing the biscuits with normal price which is quite pricy for them (RM12. 00 – RM16. 00), Noraini’s cookies should market the biscuits for like RM 4 – RM 5 depending on the cost of production. It maybe not only will attract teenagers to buy it, it might attract other stage of age to buy the product because of its price. (citation needed) Positioning is developing a product and brand image in the minds of consumers. It can also include improving a customers perception about the experience they will have if they choose to purchase your product or service. The business can positively influence the perceptions of its chosen customer base through strategic promotional activities and by carefully defining your business marketing mix. Effective positioning involves a good understanding of competing products and the benefits that are sought by your target market. It also requires you to identify a differential advantage with which it will deliver the required benefits to the market effectively against the competition. Business should aim to define themselves in the eyes of their customers in regards to their competition. For Noraini’s cookies brand to be remembered by costumer. Like when we say MCD, costumer already what is it stands for (MCDonald). They will automatically pictured the image of burger, the yellow suited clown, the M letter and many others which lead to the name of MCD. (citation needed) Marketing Mix Decisions What Noraini’s cookies should do is, implement the name of Noraini’s cookies to the costumer. Noraini’s cookies can tackle this aspect by focusing on the 4P’s. 1. product 2. price 3. promotion 4. place Product Noraini’s cookies should guarantee the quality of their product is much better than other completion. What is making Noraini’s cookies specials? What is the unique feature of their product? They should know this to conquer the costumer mind. Maybe if Noraini’s cookies have something that currently not offered by their competitor (or currently offered by their competitors but Noraini’s cookies can make something better) like the taste are much more delicious than the competitor or extra cream on the cookies, Noraini’s can successfully implement the greatness of their product which automatically live the name on consumer mind. The name of the product also playing an important role here. The name should be something catchy and easy to remember. Because the product will carry this name to consumer mind to remember. For example, Kiss cookies by Noraini’s. when people mention the name of kiss cookies, people will imagined the taste and the product itself. Kiss cookies is one of the name picking success by Noraini’s cookies. For example, why is MCDonald Big Mac burger is so popular? While Ramly burger not so much? Because, MCDonald has implement the idea of their product is so much better than the other burger because of their special recipe sauce and their patty is made from 100% meat. People will actually believe that and set their mind that MCDonald burger is much better than the Ramly because of the patty and the secret sauce. They offer something that Ramly as their competitor not currently offer. Price Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price at which sellers are prepared to sell because they feel they are getting a fair price, and buyers are prepared to buy because they feel they are getting value for money. If prices are too high or too low the market will fail to clear. Positioning Noraini’s cookies product via pricing is also effective. Noraini’s cookies has done a very good job on pricing which Noraini’s new lined product called â€Å"GoodKiss† was sold on internet for only RM2. 20 including other of their product. It available at Nilai Muslim Shop. (http://nilaimuslimshoppe. blogspot. com/2012/11/noraini-cookies. html) Noraini’s cookies should and need to successfully enter their costumer mind that they are giving a right price for a right product. Promotion Promotion covers all the tools and techniques by which an organisation markets its products and services. For example, this might include traditional methods such as advertising in papers, as well as the use of social media (like Facebook and Twitter), websites and online networks. Promotion is playing a big important role on positioning the product to the market. Noraini’s cookies has somehow kind of failed on doing so. Frankly said, we never see or heard about Noraini’s cookies neither on paper or television. In order to gain market share and attract new customers, Noraini’s cookies needs to be distinctive in the marketplace. It needs customers to think about its products in a particular way. This helps them distinguish its products from those of competitors. To look on Noraini’s cookies competitors example, Kraft Oreo, they didn’t sell much at the beginning of the product introduction era on 1912. But when they first (1923) commercialize their product through various way of advertising, the sales are going to the roof. They implement the idea â€Å"Twist it† on their costumer so whenever the costumer is told about â€Å"twist it†, costumer will automatically remember Oreo. In Malaysia, they used â€Å"Putar, Jilat, Celup†. Place This is the place where Noraini’s cookies first introduce their cookies. A very smart move indeed. Streets on bazaar ramadhan and raya festival. Jaya jusco taman Tun Dr Ismail (late 1980’s) Plaza angsana johor bahru (1998) Giant Uda ocean Pasaraya OTK Tesco Carefour (aeon Big) Seremban Parade. http://iksprofile. blogspot. com/2012/05/noraini-cookies-worldwide-sdn-bhd. html http://www. thestar. com. my/Business/SME/2013/07/22/The-taste-of-Raya-in-the-air-Ramadan-is-a-bumper-month-for-makers-of-traditional-treats. aspx http://halalmedia. net/from-cottage-to-global-the-story-of-norainis-cookies/ As you can see, Noraini’s cookies are marketing her product at place where got a lot of people visiting every day. It helps with mouth to mouth word spreading since the audience is big and changing every single day. Implementation and control Last but not least for the marketing process to run smoothly for Noraini’s cookies, they need to implement all the process I’ve stated above and control everything. They should be aware on trend changing. Example if raisins based product is not a trend anymore, they need to create a new product depending on what is going on around. Benefits and cost of Noraini’s marketing approach 1. Adaptability One of the major advantages of following Noraini’s cookies marketing approach is adaptability. An organization is more to costumer centric which is work and market their product based on what is costumer needs and wants. Adapting to the requirement of the market can give an easy pass to success. The businesses know what the costumer actually wanted and deliver it to them. 2. Eliminates doubts and gambling. Instead of gambling and forecasting what is costumer actually wanted, Noraini’s cookies actually look into what is costumer wants. With this marketing approach, you can lower the risk of bad stock. You actually deliver what market needs and following the trends also eliminate the risk of pointless advertising or out of date advert. 3. Strengthen product name in the market. Because of Noraini’s cookies focusing what the markets wants, they will be called â€Å"up to date†. Which is good for the business. Costumer will always think Noraini’s cookies as an Up to date company and left behind in promoting their product. Will not left behind with competitor because of the always on going research about market trends. 4. Building costumer value

Circus Elephant Training Abuse by Trainers

Circus Elephant Training Abuse by Trainers It is important to note that the elephant is highly endangered. There were once millions of African elephants who roamed the entire continent. Now their numbers are estimated at around 300,000 and mainly found in sub-Saharan Africa. The Asian elephant is even more critical. Its numbers are down to only about 30,000. There were at one time millions. Not only are some animal acts harming and killing elephants, but they are also doing this to a highly endangered species. In order to train an 8,000-11,000 pound animal – who can be very deadly to humans – to perform tricks seen in circuses such as headstands, tightrope walking, roller skating and the such, often it is believed that the fierce application of negative reinforcement is required. Physical punishment has often been a standard training method for animals in circuses. Elephants are sometimes beaten, shocked, and whipped in order for them to perform repeatedly the routines of circus performance. The Animal Welfare A ct (AWA) does not prohibit the use of bullhooks, whips, electrical shock prods, or other such training devices. The elephants are beaten by several people for up to fifteen minutes at a time with bull-hooks. Their skin being as sensitive as humans, one can understand the torture this entails. Beatings According to congressional testimony provided by former Beatty-Cole elephant keeper Tom Rider, [I]n White Plains, N.Y., when Pete did not perform her act properly, she was taken to the tent and laid down, and five trainers beat her with bull-hooks. Rider also told officials that [a]fter my three years working with elephants in the circus, I can tell you that they live in confinement and they are beaten all the time when they dont perform properly (Rider). To hide this from circus goers, lacerations from bull-hooks are often covered up with wonder dust, a type of theatrical pancake makeup (according to ​circuses.com). The public does not see the violence and abuse some of these elephants endure. Not all animal trainers are abusive; some do care deeply for the animals in their trust. Nonetheless, from the easily accessible literature on the web, it appears abuse does happen. Confinement Possibly even worse than the negative reinforcement, though, is the confinement performing elephants endure. Remember elephants sometimes walk up to 50 miles a day and they are often confined to spaces no bigger than a standard American one-bedroom apartment. In states which require chaining of elephants when not performing, elephants are chained in spaces the size of an average automobile by two legs for up to twenty hours a day. Circuses.com reports: During the off-season, animals used in circuses may be housed in traveling crates or barn stalls; some are even kept in trucks. Such unrelieved physical confinement can have harmful physical and psychological effects on animals. These effects are often indicated by unnatural behaviors such as repeated head bobbing, swaying, and pacing. (Epstein) A study of circuses conducted by Animal Defenders International in the United Kingdom found abnormal behaviors of this kind in all of the species observed. Investigators witnessed elephants that were chained for 70 percent of the day, horses that were confined for 23 hours per day, and large cats that were kept in cages up to 99 percent of the time (Creamer Phillips). Danger Other than the beatings and the chaining, another reason pop culture should consider not attending animal circuses is a human danger. Eventually, after years and sometimes decades of circus life, these large animals sometimes will go mad, rampage, and kill trainers, circus members, and audience members just as Tyke did in Hawaii. In a worst-case scenario situation, an elephant named Janet rampaged with children on her back during a performance of the Great American Circus in Palm Bay. The officer who finally killed her after shooting 47 rounds into the elephant who supposedly had been chained and beaten for years said, I think these elephants are trying to tell us that zoos and circuses are not what God created them for ... but we have not been listening...this is the kind of stuff people protest about (Sahagun, Louis. Elephants Pose Giant Dangers, Los Angeles Times, Oct. 11, 1994).