Monday, December 30, 2019

Essay about The Detriments of the Welfare System - 2478 Words

During the 1960’s when I was growing up, children always came after marriage. If a woman had a baby out-of-wedlock, her family would frequently be disgraced. More often then not she would marry the baby’s father, but somewhere between then and now, things changed. Today, having a baby out-of-wedlock has become very acceptable. As a matter of fact, being unemployed, unmarried, or poor is no longer a concern. That is to say, expectant mothers can depend on government support if they are income eligible. The first problem associated with these programs is that for a large number of these women and their families’ welfare has turned into a long-term dependency. The second dilemma is that their welfare lifestyle has created many of our nation’s†¦show more content†¦The problem is that this need has progressively developed into a chronic dependency, very similar to an addiction. While it arguably makes perfect sense for these women to use the system to their advantage, the real issue is that many of them are actually abusing it. For example mothers on welfare continue to have more children without any concern about taking financial responsibility for supporting them. Neither do they identify or marry the father. The truth is that welfare was not intended as a long term solution but as a temporary fix to help people during hard times. Regrettable women, in particular, become trapped within this system and here is where the system has failed. Hence, one of the intentions of the â€Å"family cap† is to discourage this obvious dependency on welfare. Historically, public assistance was created to help prevent many of our nation’s social problems. It started with the Social Security Act of 1935. This act included a comprehensive welfare system that according to Kelly J. Gastley was not only a â€Å"financial safety net for poor and needy Americans† but also the â€Å"center of great political controversy.† The ADC, Aid to Dependent Children was one of the programs created by the Social Security Act. It was intended to help widows and provide support for their families. According to Michael Tanner and Tad DeHaven, by 1956 â€Å"600,000 families were receiving welfareShow MoreRelatedEuropean Competition Law And Policy1335 Words   |  6 Pagesfoundation. First, this essay will give a brief outline of competition and the significance of competition law and policy. Subsequently, this essay will give an explanation of the values behind European competition law and policy, which are consumer welfare, economic eff iciency and economic freedom. The values will incorporate Articles 101 and 102 TFEU along with reference to the Chicago school of competition analysis and ordoliberalism. Competition occurs in a free market economy where firms will endeavourRead MoreWelfare-Friendly Practices in Farming741 Words   |  3 Pagesfarming. Livestock and poultry producers face a tremendous amount of pressure from the public to introduce environmental standards and welfare-friendly practices into their farming. Farmers, in response, often go beyond the demands and expectations in order to meet consumers requests. However, Siegford et al (2008)show through various examples that animal welfare and environmental stewardship may be projects that have opposite objectives. One example is the high fiber diets of pasture-based dairyRead MoreThe World Organizational And Industrial System Essay1701 Words   |  7 PagesINTRODUCTION The world organizational and industrial system since inception has undergone and improves organizational and industrial system. Looking at the premises of the organizational management and theoretical bases of industrialization, many scholars and indeed critics are of the view that it is organization centered concept. That is, it pays much emphasis on the efficient and goal attainment of the organization. This led to emergence of neoliberals in the sphere of industrialization whichRead MoreThe New Jim Crow : Mass Incarceration Essay1401 Words   |  6 Pages Michelle Alexander’s book, The New Jim Crow: Mass Incarceration in the Age of Colorblindness, examines mass incarceration in the United States, why the criminal justice system works the way it does towards minorities, the detriments associated with mass incarceration as it relates to offenders, and much more. In the introduction of her book, Alexander immediately paints the harsh reality of mass incarceration with the sto ry of Jarvious Cotton who is denied the right to vote among other rights becauseRead MoreThe Implications of Current Child Policy for the Welfare of Children1466 Words   |  6 PagesThe Implications of Current Child Policy for the Welfare of Children Children in the United Kingdom are key consumers of social policy. They consume a vast amount of the many services provided by this Country. Services such as health care through Doctors, hospitals and clinics, the education system which is largely devoted financially to the schooling of young people, and also the social security system which is stretched by children whose parents are in need of income Read MoreEssay on Religion and the Development of the Western World1109 Words   |  5 Pagesand this feeling was reflected in their religion. The great gods of the day were unconcerned with human welfare. They were in control of the forces of nature and were the source of authority for the rulers. Both inspired fear and veneration in the populace and the people created lesser gods as guardian intercessors to assuage the insecurity of their world. Although the Sumerians developed systems of writing and mathematics, the use of these arts was restricted to an elite upper class while the majorityRead MoreReligion and the Development of the Western World1065 Words   |  5 Pagesthis feeling was reflected in their religion. The great gods of the day were unconcerned with human welfare. They were in control of the forces of nature and were the source of authority for the rulers. Both inspired fear and veneration i n the populace and the people created lesser gods as guardian intercessors to assuage the insecurity of their world. Although the Sumerians developed systems of writing and mathematics, the use of these arts was restricted to an elite upper class while the majorityRead MoreInfluence of Colonialism in Africa and Latin America Essay519 Words   |  3 Pagesderive the benefits and detriments. Political development in both Africa and Latin America relys quite heavily on the institutions introduced by imperialists. Boahen claims that the introduction of a new beauracracy and a new judicial system into Africa as a beneficial social impact. The republican form of government adopted in Latin America are similar to the bureaucracies adopted in Africa in the sense that both have been adopted from similar western political systems which were put forth toRead MoreSocial Security During The United States1518 Words   |  7 PagesSocial Security in the United States I. Introduction Social security in the United States is a federal system run by the Social Security Administration to provide monetary benefits, or welfare, to citizens who are retired, unemployed, or disabled. In 1935, President Franklin D. Roosevelt enacted the Social Security Act which limited the dangers of old age, unemployment, disability, and families with dependent children within the United States during the great depression. In order to obtainRead MoreThe Linguistics Of Color Blind Racism1262 Words   |  6 Pagesstopped doing. Ah, welfare system got to be very, very easy. And I’m not saying all, there’s many, many white people on welfare that shouldn’t be. But if you take the percentage in the tri-city country area, you will nd that the majority are white, but all you see is the black people on welfare, but it’s a graduation up: : : Thirty years ago they started it and they continued it, and they continued it, and they continued it. And it was easier to collect we!, ah, ah, you now, welfare from the state rather

Sunday, December 22, 2019

Analysis of I Am the Grass - 1707 Words

Analysis of I Am The Grass Daly Walker has written a story about a doctor who is haunted by the shame and guilt he carries with him from the atrocious acts he committed while serving in the army; acts so horrible that he cannot speak of them. The story depends on his use of three literary elements: setting, plot and symbolism. He has never told his wife and daughter anything about the time he spent as a grunt with the 25th infantry in Vietnam even though the horrible memories are with him all the time. He loves his wife and daughter and wants them to believe he is a good man even though he doesn’t believe it. He feels that he is two people fighting within himself. On the outside, he appears to live a comfortable life as a physician and†¦show more content†¦Then the plot takes us on his journey back to Vietnam on a trip to repair the cleft palates and lips of children on whose land â€Å"he once wreaked havoc, whose parents and grandparents he murdered†, the people he stills holds contempt for deep inside himself. At their first meeting, it is contempt that he feels toward Dr. Lieh Viet Dinh, the director of Khanh Hoa Hospital. This doctor was also in the war. He was a surgeon for the North Vietnamese. He was taken prisoner by the South Vietnamese Special Forces who starved and tortu red him, eventually cutting off both of his thumbs. He can no longer perform surgery or even eat with chop sticks because he has no thumbs. The narrator becomes immersed in his work on the children and after the first week realizes he is beginning to like the nurses and doctors in the operating room. His feelings of guilt and ambivalence are replaced by a sense of good will and atonement, â€Å"as if Vietnam and I were two bad people who had unexpectedly done something nice for each other.† While he was performing surgery during this first week, Dr. Dinh, came every day to observe him. The plot takes an unexpected turn when Dinh asks him to transplant one of his toes onto his hand to make a thumb. The surgery is finally agreed upon and performed. Sadly, the surgery is not successful and the transplanted toe has to be removed. He is not able to undo or repair all the damage done by the warShow MoreRelated An Analysis of Walt Whitmans Song of Myself Essay778 Words   |  4 Pa gesAn Analysis of Walt Whitmans Song of Myself `Whitman was always asking questions. He believed that lifes goal or cause was a mystery. He was surrounded by people who were drawing distinct lines between right and wrong, rejecting the things in the universe that were not a direct ticket to holiness. Whitman, unlike his contemporaries, embraced the beauty of everything. His mystical perception of the world ushered in the idea that God was to be found in every thing, and that He couldRead MoreDeath Is Death And The Idea Of Death1290 Words   |  6 Pagesheaven, so, the male character doesn’t cry out to her in her death (Poe s Poetry summary and analysis). The male character also accuses others for her death stating that everyone wished her illness and effectively killed her by her. Guy de Vere’s anger stems from the idea that Lenore died much too young by referring to her as the â€Å"dear child† who â€Å"died too young† (Poe s Short Stories summary and analysis). It is worth noting that ther e is a contrast between â€Å"The Raven† and â€Å"Lenore† where in â€Å"Lenore†Read MoreCosmopolitan s : Myth Or Truth?1531 Words   |  7 Pagesplaces and no one outwardly judges each other in a harsh manner. Judging is either abolished or people keep it quietly to themselves and Anderson refers to judging as â€Å"people watching†. He believes certain requirements need to be met to be formed, and I observed a place that could be a perfect canopy, according to Anderson’s requirements. In Anderson’s The Cosmopolitan Canopy; Race and Civility in Everyday Life, the narrator’s belief in a peaceful common ground causes a certain interest in seeing ifRead MoreThe Poster Of The Conjuring992 Words   |  4 Pagesplethora dead bushes, trees and some weeds. The mansion s front, sides, and back are all white while the roof has black shingles accompanied with two tan chimneys and a dormer. The mansion is sitting upon a lush, mist covered gre en yard of short grass with dead leafs scattered throughout. On the bottom left side of the page there is some small white text informing viewers of who is presenting the poster and movie. This is a James Wan directed movie and produced by New Line Cinema. On the topmostRead MoreA Formal Analysis Of Was Bright Day By Douglas Campbell1244 Words   |  5 Pages The artwork I chose to write my formal analysis on was Bright Day by Douglas Campbell. Completed in 2005, this piece was created with acrylics and is 35†x55† 1/4†. This information can be found next to the painting. The location of this piece of art is on the third floor of the Steven s Senator on the George Fox University campus. Bright Day is a painting of trees, grass, leaves and the sky. If Campbell created this piece here in Newberg, or in the surrounding aria, there would be a direct correlationRead MoreA Place to Stand1108 Words   |  5 Pagesâ€Å"Ka pai ki mua, ka pai ki muri† A close viewing Analysis of Turangawaewae-a place to stand a New Zealand short film This is a close-viewing analysis of the short film turangawaewae - A place to stand. Directed by Peter Burger (Ngai Tauiwi). Produced by Catherine Fitzgerald (Ngai Tauiwi). Written by Wiremu Grace (Ngati Toa, Ngati Porou). Wi Kuki Kaa (Ngati Porou, Ngati Kahungunui) portrays a returned Maori servicemen from Vietnam. Nancy Brunning (Ngati Raukawa, Ngai Tuhoe) portrays his daughterRead MoreMy Experience As A New College Student Essay1455 Words   |  6 PagesAs I wrap up my first semester of my freshman year of college, I begin to think back on my very new experience as a new college student. Between living in a dorm versus my comfortable home and the sudden increase in independence, college life was a brand new experience entirely. To me, it was almost like living a totally new life. However, I have always considered myself versatile and adaptable, so the transition to dorm life was not as stressful for me as it may have been to my peers, which allowedRead MoreSpss Softdrink Question naire1500 Words   |  6 PagesSPSS Softdrink Questionnaire Marketing Research INTRODUCTION TO STUDENTS SPSS is recognized as one of the leading software packages for statistical analysis. For about the last 10 years, it has been packaged with marketing research texts as an ancillary resource. However, there has not been an organized attempt to integrate SPSS with the marketing research course. The objective of these SPSS Exercises is to do just that – integrate the use of SPSS into the Marketing Research course, resultingRead MoreA Herd Sire, Picking The Right Bull Is Key, But Do Epds Tell The Whole Story1743 Words   |  7 Pagescolt. I think cows are the same way; you’ve got to have a good set of foundation cows that work in your environment.† The Bates County, Mo., cattleman strives to produce bulls with the material traits that will produce better momma cows down the road. Brett raises his own herd sires, plus he sells about 200 Balancer and Gelbvieh bulls annually through spring and fall sales at his B/F Cattle Company east of Butler, Mo. Brett started his cattle operation after high school in 1996. â€Å"I knew I wasn’tRead MorePersonal Statement For Saybrook University954 Words   |  4 Pagesfor Saybrook University Before I answer the questions posed, I believe an explanation is owed regarding this request for admission into Saybrook. I originally applied to The Chicago School of Professional Psychology seeking a degree in business psychology. Since the program was not ready to start for another year, it was suggested that I take courses in the international psychology program. I thoroughly enjoyed this new experience with an opportunity to â€Å"think global†. I optioned to remain in this program

Saturday, December 14, 2019

The Role of the Media in the Violation of Children’s Rights Free Essays

â€Å"Children have the right to reliable information from the media †¦.. [which]†¦. We will write a custom essay sample on The Role of the Media in the Violation of Children’s Rights or any similar topic only for you Order Now . should not promote materials that could harm [them]. † (UNICEF, 1991). There is hardly any restriction placed on the dreadful things that the media has to offer and so children these days have easy access to all that they should not be seeing or hearing in the media. This simply means that the media are not playing their role where protecting children is concerned. In today’s society where the mass media convey all form of negativity whether on the television, internet, videogames or even the radio, members of society need to become aware of what the younger generation are being influenced by so that values that are taught are not lost easily. The media violate the rights of a child by exposing them to crime and violence, giving them access to sexually explicit content and by creating a false sense of reality in which they believe almost everything they see. The media expose children to crime and violence on a daily basis. This is so because everyday at least child watch the television, listen to the radio, play video games or surf the internet. Huesman (1986) as cited in Kundanis (2003) is of the view that children with poor academic skills are more aggressive and are the ones who watch more violence on the television. It is believed that violence in the media leads to aggressive behaviour. (Abel, 2005, Huesmann, 1986 as cited in Kundanis, 2003 Johnson, 1998). All of these authors believe that if children are exposed to violence in the media it will have a negative impact on them in which they will become aggressive. Children who behave aggressively tend to carry this behaviour with them to adulthood and sometimes cause damage to those around them. According to Johnson (1998), children act out what they see in the television. Most of the things that children act out are the negativities. These include smoking, killing, fighting and killing just to name a few. According to Johnson (1998) many believe that the parents are the ones to be blamed for children being exposed to crime and violence in the media. However parents can do so much and no more to put a stop to that. This is because, not all the time will they be around to monitor their children’s watching habits, the type of music they listen or the websites they visit. It is agreed that the can play a part in limiting it but not to the full extent. It is the media’s responsibility to protect children from materials that could harm them (UNICEF, 1991), however they are not playing their part and so children are at risk. Children need to be protected against anything that will in anyway seize their ability to grow up with the necessary morals and values. Being exposed to pornography will in some way hinder that. Based on a research done by Ybarra and Mitchell (2005) 90% of the children between the ages of 12 and 18 have access to the internet. The more access a child has to the internet, the more exposed he or she is to the internet. Once the internet connection is there, sexually explicit contents are just a click away. Most times when children are surfing the net a pop-up screen window appears telling them that they have won the lottery or sometimes it is in the form of something very attractive. This is to persuade them so that they will be curious about what is happening on their screen. While some will ignore it, there are others who will venture further into it not knowing what they are getting themselves into. Most of these things lead to pornographic contents. Children are unintentionally being exposed to sexual contents in the media (Ybarra Mitchell, 2005). Most children log on to the internet with no intention of viewing porn however ends up doing just that. The media continues to exploit children’s rights by exposing them to pornography on the internet, in films and televised programmes (Media Code of Conduct, 2005). Even though the media commit themselves to ensuring that they do not violate children’s rights they are failing in the process. Children believe what they see on the media, whether it be true or false. This is because the media produces many things that appear to be real. Children look to certain television characters as their role model, whether they star in a movie, a television show or something of the sort. However, what they fail to realise is that most of the time what their role models are portraying is not necessarily a good thing. To children what is seen on the television is a representation of reality (Baran, McIntyre Meyer, 1984). Therefore actions like smoking are acceptable and the amount they see on the television is normal because television is reality. According to Berger (2008) seeing is believing, so what a person believe is tied to what they have seen. Therefore when a child sees something he or she is confident that it exists. Seeing enables them to ascertain with their own eyes that it is in fact the truth. Even though the Media Code of Conduct states that they commit themselves to ensuring that the media does not violate the rights of a child, very little is done to prevent that. This is so because children are still being exposed to all the negativities that the media offers. Greater emphasis needs to be placed on protecting children from the dangers that are present in the media. This will enable every child to live a healthy lifestyle which they truly deserve. It is in fact the media’s role to fulfil their promise of protecting children from the harm and dangers that they offer. How to cite The Role of the Media in the Violation of Children’s Rights, Essay examples

Friday, December 6, 2019

Investment Management Cost Management

Question: Discuss about the Investment Managementfor Cost Management. Answer: Annualized standard deviation is given by standard deviation multiplied by square root of twelve. Australian = SD x 12 = 4.9 x 12 = 16.97 International = 5.5 x 12 = 19.05 Sharpe ratio is a way of measuring risk adjusted return on an investment. = (annual return T bill)/ standard deviation Australia = (10.58 1.02) / 4.9 = 1.95 International = (11 1.0) / 5.5 = 1.82 Tracking error is comparison between a portfolio and benchmark. = square root of observed frequency x active standard deviation Australia = (5 x 12) x 2.8 = 2.1 International = (5 x 12) x 2.5 = 19.36 Information ratio = mean of active return / standard deviation) x square root of number of years Australia = (-0.05 / 2.8) x 60 = -0.138 International = (-0.1 /2.5) x 60 = -0.31 According to the equity exposures, Australia did not perform well. The standard deviation was larger than the international value indicating there were larger swings in return series. The Sharpe ratio showed that Australia was able to have better returns in view of the risks that they experienced. The international community did not do well in this front as demonstrated by their lower ratio. Australia performed poorly as compared to the bench mark. On the other hand the international was very okay. The tracking error was low for Australia than the international. The information ration for Australia was lower which signals a poor performance. Annualised return = (1 + R) years 1 30 June 2010 2012 Australian = (1 75) 2 1 = 5475 Bench mark = (1 - 4003)2 -1 = 16 016 003 30 June 2012 2015 Australia = (1 76)3 1 = 421 874 Bench mark = (1 5452)3 1 = 1.619e11 Australia performed well just like the benchmark. The annualised return increased tremendously for 5 years. This can be attributed to the active management system that is in place to deal with most of the investments. The indexing strategy adopted is not very good this has affected the performance. Another strategy is required to replace index strategy. They also might have had incompetent managers who might have not been able to control the swings. They need to look into a change of management style and system. The investment using private equity fund approach may not be working under the circumstances. Clearly, a different one should be adopted. The calculations above indicates poor performance of the fund. All comparisons with the international and bench mark shows Australia fund is lagging behind. There is need to have a closer view and overhaul every aspect like management, the fund approach, index method etc. the index funds are good since they provide estimates and are ratios which can be used for comparisons of many aspects of a countrys economy. The comparison can be extended to inter countries. The disadvantage that makes such funds inappropriate are that it tends to leave out many things pertaining to the economy. This subsequently leads to an underestimation of the growth economic wise in a country. Actively managed funds offer a disadvantage in that there is constant engagement which then makes it possible to detect any shortfalls or downward trends which can be corrected in time before the fund is depleted. However, this method has several overheads which are not good and may affect the overall performance in that it utilises a substantial amount of the fund. The actively managed funds have performed better than the index fund in Australia. This can be observed from the annualised returns when viewed from the 2010 to 2015. Based on the figures obtained I would certainly root for the active fund because of its eminent advantages and outstanding performance in Australia. The growths are real and one can easily predict them. For the last five years i.e. 2010 2015, the growth style adopted which is active currency hedging was adopted. The equity exposures in Australia did not perform well meaning this style is wanting. The trustees surely need to go for the value style. It is superior to the one that was used and it can promote tangible economic growth in Australia. The investment of inflows is indeed a major issue from the analysis. It does not allow the proper flow of funds to all the sectors where they might be required within the shortest time. The inflow system should be greatly enhanced so that no sector is suffocated of funds. There should be constant monitoring of the trickling down effects of the funds to detect any shortfalls or any obstacle that might delay the flow. Adding value to an active management is important and requires appointment of managers to head various aspects of the economy. It also demands that investment be made on short term things that can give quick returns and be adjusted accordingly. Constant monitoring is crucial to seal any loopholes that might arise in this porous style. In a situation where the bond points are changing in an unprecedented fashion like is expected in this system the only way out is to adopt an index strategy that is flexible so that the shocks are well taken care of without harming the economy per se. In the Australian fixed interest risks are very common leading low annualised returns if not well managed by managers. Australian and international property is also quite expensive and has suffered a lot form the recent experiences, the management cost has been sky rocketing leading to excesses. Private equity is very unpredictable and cannot be easily correlated with other classes. It can therefore be hectic trying to draw comparisons and parallels of its performance. The alternative would be value added form which promotes management and injects fresh impetus into the whole investment. The next is index management which is very stable and is suitable for comparisons with other sectors and inter countries (Clinton, Van der Merwe, 2006). Managers A has done exceptionally well in terms of the results that he has put forward. For instance, the reported annual dividend is higher (4.51%) signifying good profits for the investment chosen. The fully flanked dividend was quite stable during manager As period. Fund managers should try a combination of value addition and active management. This will enable them to have better control of the investment, the trickling effect will be very high and there will be good monitoring and comparison of the investments in many fronts van der (Merwe, 2011; Clinton, Matuszewski, Tidrick, 2011). References Clinton, D., Matuszewski, L.,Tidrick, D. (2011). "Escaping Professional Dominance?". Cost Management. New York: Thomas Reuters RIA Group (Sep/Oct). Clinton, D., Van der Merwe, A. (2006). "Management Accounting - Approaches, Techniques, and Management Processes". Cost Management. New York: Thomas Reuters RIA Group (May/Jun). Friedl, G., Hans-Ulrich, K., Burkhard, P. (2005). "Relevance Added: Combining ABC with German Cost Accounting". Strategic Finance (June): 5661. Sharman, A. (2003). "Bring on German cost accounting". Strategic Finance (December): 29. Kilger, W. (2002). Flexible Plankostenrechnung und Deckungsbeitragsrechnung. Wiesbaden, Germany: Gabler GmbH. van der Merwe, A. (2011). Presentation at IMA's annual conference - Managerial Costing Conceptual Framework Session. Orlando, FL: Unpublished.

Friday, November 29, 2019

The Roaring Twenties Essay Example Essay Example

The Roaring Twenties Essay Example Paper The Roaring Twenties Essay Introduction The Lost Generation in the Roaring Twenties The process of change can often be difficult and tumultuous. This is particularly true of monumental changes in generational trends. In looking at the young people of the sass’s, for example, we see a â€Å"lost† generation, which, despite breaking free from the strict moral codes of previous generations, had yet to find their own course to fulfillment and happiness. Responding to the hypocrisy of their parent’s, and greatly assisted by the invention of the automobile, the young people of the ass’s sought good times through the pursuit of physical beauty, sex, and material wealth. The Roaring Twenties Essay Body Paragraphs Although these pursuits provided an element of freedom that had not existed previously, they ultimately led to disillusionment and, in some cases, destruction. This aspect of the ass’s experience is expressed very well in the film The Great Gatsby, based on the book of the same name by F. Scott Fitzgerald. In this film presentation, a strong critique of American society is offered in the sense that the pursuit of wealth and success is not glorified as it usually is in popular culture. Rather, it is depicted as something dangerous and destructive. As Allen (2000) points out, the ass’s dinettes a revolution in morals and manners. In particular, young women began to realize a level of freedom that had not existed previously. In terms of dress, skirts were raised and outfits became more revealing. Also, young women began to smoke and drink at a rate not seen previously. In terms of morals, sexual contact became more frequent at younger ages. â€Å"Petting parties† we re extremely popular. This entire process was signified in the popularity of the automobile. On more than one level, the automobile typified the prevailing trends of the ass’s. First of all, the automobile anger ten social Ana sexual landscape Day provoking a location winner young people could spend time together away from home. Secondly, the worship of the automobile represented a new focus on material and wealth and possessions as a post-war ideal. These fundamental developments are represented in The Great Gatsby. The main character and narrator of the story is Nick Caraway. Immediately upon his arrival in New York from Chicago, Nick falls in with a group of people that typify the new outlook of the sass’s. In the couple of Tom and Daisy Buchanan, for example, we e the classic upscale young couple of the decade. Daisy exemplifies the moral and aesthetic status of women in the ass’s. She projects the classic ass’s â€Å"look:† slight of frame, ev en boyish, with short hair and a light, airy quality. Like many women of her generation, Daisy likes to drink with her husband and is not afraid to be upfront and frank in conversation. Tom, meanwhile, typifies the young wealthy ass’s male: self- centered, rude, and boisterous. Together, Tom and Daisy personify many of the themes, which Allen (2000) associates with the sass’s. Indeed, as Allen (2000)1 as written, â€Å"the woman of the Post-war generation said to man, You are tired and disillusioned, you do not want the cares of a family or the companionship of mature wisdom, you want exciting play, you want the thrills of sex without their fruition, and I will give them to you. ‘ And to herself she added, ‘But I will be free†. This is the type of agreement that seems to lie beneath the marriage of Tom and Daisy. They live a fast, exciting , life, more concerned with thrills than with stability or lasting love. And when Daisy feels compelled to indul ge in an affair with Gatsby, she does so freely and with title concern. Tom, for his part, has a mistress of his own. The emphasis of their union is on speed, excitement, and mutual freedom. The consequences, as we soon find out, are disillusionment and destruction. Above all else, the film addresses the issue of materialism that was so powerful in America in the sass’s. As Collect (1953) has written, the sass’s were a period of mass consumption in America. Whereas previous eras had been dedicated to the process of production, with people saving their money and reinvesting it in new business enterprises, America in the sass’s was dedicated to buying things and pending freely. Thus, a shift was made from production to consumption and it had a great impact on various levels of society. This key trend of the ass’s is a driving force behind the story told in the film. By pursuing and achieving great wealth, Jay Gatsby gains many possessions and throws expensi ve parties. In this sense, he is reflective of the consumer culture of the ass’s. Eventually, like the other characters in the novel, however, Gatsby finds that the consumer culture only leaves him feeling empty. For all of his wealth, he is unable to buy the only thing that can really bring him peppiness: the love of Daisy Buchanan. In the character of Gatsby, we see the personification of idealism and pursuit of the American Dream. Gatsby compilation of material wealth, he hoped, would help to find happiness in life. Through it all, however, Gatsby lacked the one thing he needed most: the love of Daisy Buchanan. In this element of his character, we see the disillusionment and emptiness, which comes from the pursuit of material wealth at all costs. 2 The point here seems to be that the pursuit of possessions in life will always leave you wanting more, one way or another, and therefore it does not provide road to happiness. Gatsby death at the end of the novel only adds the e lement of escutcheon as a consequence AT Nils worldly pursuits. In ten Declining, never, Gatsby character seems to represent the great promise of the American Dream. In the book by F. Scott Fitzgerald, it was written that Gatsby came out onto his lawn and looked up at the sky â€Å"to determine what share was his of the local heavens†. This demonstrates Gatsby capacity to dream, his glorious expectations, and his optimistic belief that he can achieve his dreams. This basically represents the reface appearance of the American Dream, the part that drove many Americans in the sass’s and has continued to do so ever since. In the course of his courtship of Daisy Buchanan, however, Gatsby gradually comes to see the other side of the American Dream. At one point, Fitzgerald writes of how Gatsby was so in love with Daisy that his possessions only seemed to have any meaning based on her response to them. At times, his focus on Daisy actually gives Nick the impression that the p ossessions no longer felt â€Å"real† to Gatsby. This shows how the theme of consumerism shapes and defines the life of Gatsby both in the kook and the movie. For all the possessions he has gained, these possessions have no meaning if they do not enable him to win the approval and love of Daisy. Alike many in the sass’s, Gatsby has been misled by consumerism. He has pursued material things as if these things will provide happiness. In the presence of Daisy, however, all the things he owns no longer seem real at all. This demonstrates the false promise of consumerism. As events unfold in the film, we see an ongoing criticism of the materialism of this time period. Towards the end the story, Tom’s sisters is run over by Daisy as she drives Gatsby yellow roadster. As Allen(2000) indicates, the automobile was a key factor of the ass’s, a major symbol of the prosperity and emerging modernism of the era. Thus, it comes as no surprise that Gatsby car should play a role in the plotting of the story. When the woman’s husband comes looking for revenge, he originally encounters Tom. Fearing for his life, Tom tells the man that Gatsby is the guilty party. Thus, the man kills Gatsby. The symbolic role of the yellow roadster in this ending is significant. The car symbolizes tribalism and the woman who is run over, Myrtle, is a superficial woman who was only attracted to Tom in the first place for his wealthy status. In having her get run over by the car, the film advances the theme that the pursuit of materialism destroys. The same theme applies in the case of Gatsby. Tom and Daisy, meanwhile, continue with their empty and superficial marriage. All together, the film shows a group of characters who are lonely, empty, and mutually destructive largely because of their dedication to the false ideals of consumerism and the American Dream. As Callahan (1996) has written, F. Scott Fitzgerald â€Å"was no stranger to the dissipation of values an d the pursuit of sensation in the Jazz Age of the sass’s† (374). At the start of the sass’s, Fitzgerald himself stated that, â€Å"America was going on the greatest, gaudiest spree in history and there was going to be plenty to tell about it. † Indeed, virtually every character in the film, with the exception of Nick Caraway, is touched in some negative way by the American ideals of commercialism and greed. Thus, the story offers an implicit criticism of American life. The main characters are people who have been blinded by the American Dream. In some cases, such as Tom and Daisy, this blindness leads to loneliness and emptiness. In other cases, such as Myrtle and Gatsby, materialist pursuits lead not only to disillusionment and suffering out to sell-escutcheon as well. From tens perspective, ten Tall version AT Autograph’s great novel seems to make the statement that the modern consumerism that emerged in the sass’s should not be viewed as a road to happiness. Indeed, building from F. Scott Fitzgerald great book, the film version of The Great Gatsby presents a moral about the effects of materialism in the sass’s. As Allen (2000) put it, the people of the sass’s â€Å"could not endure a life without values, and the only values they had been trained to understand were being undermined. Everything seemed meaningless and unimportant†. This is exactly the fate of characters like Tom, Daisy, Myrtle, and Gatsby. With the values of past generations no longer relevant, and a new set of values not yet in place, the young people of the ass’s found themselves sleepwalking through a decade of sex and materialism which ultimately left them empty and disillusioned. This is the overriding theme expressed in the film erosion of The Great Gatsby. 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Monday, November 25, 2019

CNS Breathe Right Essay Example

CNS Breathe Right Essay Example CNS Breathe Right Paper CNS Breathe Right Paper Company Profile CNS was originally formed by Dr. Daniel Cohen and Dr. Frederick Strobl as a medical equipment company in 1982. Strobl and Cohen were neurology occupants at the University of Minnesota infirmaries. Strobl was besides an electrical applied scientist. The original purpose of the company was to revolutionise encephalon activity monitoring by contriving and marketing a personal computing machine equipped with a circuit board that could analyse encephalon moving ridges in existent clip during operations. After five old ages of increased technological progresss but a steady diminution in gross revenues. the company hired Fred Brooks as president. In 1990. the company eventually recorded net incomes in 1990 for the first clip by marketing their encephalon monitoring equipment to kip clinics. In 1991. Cohen met with Bruce Johnson. who wanted to scientifically progress some thoughts he had for a nasal distending system. After many efforts to distend his ain nasal transitions internally. he came up with the thought to distend them externally. Johnson so spent the following three old ages working on a spring laden strip that would raise his anterior nariss and maintain them dilated. CNS so acquired the rights to market and sell this merchandise in 1992. and Cohen reassumed the place of president. In 1993. CNS hired Richard E. Jahnke as their new president. Because of a drawn-out FDA blessing procedure. it took a piece before the Breathe Right strips could be sold to distributers. Because of this and because of continued losingss in the sleep upset market. CNS reported more losingss in 1993. In 1994. nevertheless. things started to alter. CNS was allowed shelf infinite in Eckerds. Walgreens. and Snyders. This. along with two indorsements from Herschel Walker and Jerry Rice. two outstanding NFL jocks who swore by the usage of the strip at the clip. the gross revenues of Breathe Right doubled in the 4th one-fourth of 1994. The company enjoyed continued success through marketing the strips as a usage for athletic sweetening. a remedy for saw wooding. a sleep assistance. and a drug free manner of degongestion. Fiscal and Non-Financial Goals The original non-financial end of CNS was to bring forth efficient and utile engineering to supervise encephalon activity that brain doctors could utilize to efficaciously have and interpret informations from electrical signals in the patient’s encephalon in existent clip during an operation. After this effort at invention failed to be profitable. the company acquired the selling rights to the rhinal strips invented by Bruce Johnson. and the company’s primary end was the selling and gross revenues of the Breathe Right rhinal strip. Beginnings hypertext transfer protocol: //www. replies. com/topic/cns-inc hypertext transfer protocol: //www. replies. com/topic/cns-inc # ixzz2HFZZmk2c hypertext transfer protocol: //www. calmu. edu/blog/international-marketing-the-success-of-cns-breathe-right-nasal-strips/ hypertext transfer protocol: //www. youtube. com/watch? v=iexvzcmzYB0 hypertext transfer protocol: //www. breatheright. com/ hypertext transfer protocol: //www. studymode. com/essays/Analysis-Cns-Breathe-Right-Strips-62927. hypertext markup language

Thursday, November 21, 2019

Self leadership development paper Essay Example | Topics and Well Written Essays - 750 words

Self leadership development paper - Essay Example I think your key strengths is being hardworking and God fearing. Since I knew you when you were attached to our company, you always worked hard and demonstrated good morals and ethics. Although you are quite ambitious, I think you can do better if you consider wise counsel from your elders. As my favorite classmate, I think your best strengths are being confident in what you do, courageous and easy to approach. However, I think you should work on your ambitions if you want to move in pace with other people. You are an aspiring leader in the way you talk to people. I think your best strength is in ability to see into the future and carry on with different aspects of life. You managed to help our sick friend, study for your exams, help your parents with their business, and still have time for friends. But if you push too much, you might burn out. Your best strength is your organizational skills. You were able to organize our estate badminton team for your entire team. Your weakness is that sometimes you may fail to incorporate other peoples’ ideas in teamwork decisions. Loving and approachable- I think this is the strongest trait that I possess. My mantra in life is and has always been that â€Å"Love and compassion are my life statements, and which are the highest forms of intelligence.† This is why all my interactions in life are full of tenderness. I believe that every human being has feeling and emotions, and that a change in my mood can have great effects on, and probably spoil someone’s day. Moral compass- When my friends wrote that I have good organizational skills, most, if not all who mentioned this trait gave an explanation that I always try to justify my responses and actions in a manner that shows moral uprightness. Being a loving individual, I try to make people around me happy and comfortable. I tend to partake of only things that I consider permissible, and

Wednesday, November 20, 2019

The Marketing Mix Marketing Communications Analysis (Promotion) Assignment

The Marketing Mix Marketing Communications Analysis (Promotion) - Assignment Example In its effort to create strong consumer awareness, Axe has adopted TV commercials, billboards and magazine adverts. This has been achieved through application of humor in its adverts. For example, in one of its adverts, the products depicts that when a consumer uses it he will see seven Snow Whites rather than Seven Dwarfs. To improve its publicity, Unilever adopts public releases that are aimed at improving consumer perception towards its brands. Through the public release, the company identifies Axe as a cool, stylish and fashionable brand. One of the major strategies that Axe has implemented in its creation of strong customer relationship is sponsoring of various events including youth festivals and music shows. In such events, the brand freely interacts with males aged 17 to 25 years who are its key target market. The humor that is portrayed through its adverts travels from a user to the other. In this way, Axe deodorant has successfully created a positive product- consumer relationship that is vital to face of its rivals in the contemporary competitive business environment. Through its websites, Unilever gives notification to its consumers regarding new products in the market. In order to ensure effective communication with its customers, Axe has emulated social sites such as Face book, Twitter and Orkut thus initiating a feedback mechanism through which consumers can give their views on the promotional programs adopted by the brand. Additionally, Axe deodorant initiated a Call Me Campaign (Virginia Sole-S 23). According to this promotion technique, consumers are advised to call 9987333333 so as to communicate with Axe Girl known as Tanya. As a result, consumers are eligible to win prizes such as iphones and

Monday, November 18, 2019

Discuss and evaluate the various methods available for long term Essay

Discuss and evaluate the various methods available for long term investment appraisal - Essay Example 33). It is essential to conduct any investment proposal (long-term or short-term) appraisal in order to ensure funds invested would accrue maximum gains in future. Since financial resources tend to be limited (in majority of the cases), a business firm, instead of choosing several proposals, must evaluate and select only the ones that are most appropriate for investing purposes (Sullivan and Steven, 2003). Therefore, it can be assumed that there would be certain techniques followed specifically for appraising proposals for investment. In this context, the paper will now examine various methods available for long-term investment appraisal (capital budgeting). Investment appraisal comprises of analysing a firm’s financial plans, its investments, as well as predicting the firm’s expenditure in a certain proposed project (Levy, 2002). Long-term investment appraisal in small firms often takes into account the possibility of future growth, new enterprises, and a future move into a completely new arena (ibid). Factors for long-term investment appraisal are chosen keeping the requirements of company policymakers and stakeholders in mind, and focus on long-term and sustainable growth of the firm (as opposed to short-term profits). Various methods are used for long-term investment appraisal of a firm. These are: Net present value (NPV): This appraisal method calculates the cash flows (deficit or excess), once the customary obligations are completed (Khan, 1993). All forms of long-term or short-term investment appraisals aim at deriving a positive figure for the firm’s NPV. The process calculates the total cash flow of a firm (incoming and outgoing) at a certain specific time (t), at a discount rate (i) at that particular time, which translates to: t-funds invested initially, making NPV inversely proportional to discount rates (Pike and Neale, 2008, p. 123-124). Therefore, NPVs are reduced with rise in discount values (i), while high interest rates

Saturday, November 16, 2019

Technological Change And Manufacturing Process Innovation Business Essay

Technological Change And Manufacturing Process Innovation Business Essay Due to market research and marketing analysis about what consumer needs or wants, company has to develop new product and services or improve them with the creation of new idea, design or technology to satisfy consumer. Also to compete with other competitors to be first to introduce one new product, industry needs to constant innovation. For example in 2010, because of low barriers to entry to New Zealand banking market, the banking industrys initiative to innovate their products and services such as make easier for customers to switch banks and competitive interest rates and it leads to high customer satisfaction ratings and increase in profits. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3objectid=10845099 Competition in an industry is always affected by rivals racing to be first to introduce one new product or product enhancement after another Product innovation is the development of new products, changes in design of established products, or use of new materials or components in the manufacture of established products. Thus product innovation can be divided into two categories of innovation: development of new products, and improvement of existing products. New product development describes the complete process of bringing a new product or service to market. There are two parallel paths involved in the process: one involves the idea generation, product design and detail engineering the other involves market research and marketing analysis. Improvement of existing products includes, but is not limited to, improvements in functional characteristics, technical abilities, or ease of use. 2. Marketing innovation Introduce of new ways to marketing products like costing, packaging and promotion, can attract buyers interest, and increase industry demand and product differentiation which can lead company to change the competitive positions of rival firms. For example, companies like Dell; they use one-to-one marketing strategy for customers to customize their products based on what they need to satisfy them more. It shows that marketing innovation can sustain business growth without introducing new products. the introduction and implementation of new marketing methods, like costing, packaging and promotion etc.///////Introduce of new ways to market products, can spark a burst of buyer interest, widen industry demand, increase product differentiation, and lower unit costs-any or all of which can alter the competitive positions of rival firms and force strategy revisions. Innovation is very important to sustain business growth and innovation new products should be strong enough to enter into market place 3. Technological change and manufacturing process innovation Development in technology manufacturing process can make industry to produce high quality product at lower cost which can lead to higher industry profitability. As the increase in technological changes, lots of companies automate their manufacturing processes which can leads to increase production and reduce expenses. However, it also has disadvantage such as loss of many factory job so CEO has to consider carefully about implementing this strategy to not to have conflicts between labor forces. Advances in technology can dramatically alter an industrys landscape, making it possible to produce new and better products at lower cost and opening up whole new industry frontiers. 4. Changes in who buys the product and how they use it change in buyer demographics and how consumer use the products can change how customers make purchasing decisions, where customers purchase the product and how customer consider value. And it can cause more competition between other competitors. Shifts in buyer demographics and the ways products are used can alter how customers perceive value, how customers make purchasing decisions, and where customers purchase the product. 4. Increasing globalization Even though globalization has benefits to developing country, it also brings negative effect such as eliminates jobs, lower wages, and exploits workers on standards of living in some country. Therefore some countries are now trying to restrict globalization. Due to globalization, lots of global company like Apple or Samsung tries to manufacture their product in low-wage country to export and import at a very low cost. It can be benefit to developing country. However, it will decrease manufacturing jobs in developed countries. Moreover, because of low-wage in developing country, wages for employee in developed country is underestimated. Even though, the standard cost of living is higher than what they earn. Lastly, there were some serious social issue about Nike that they treated workers in low-wage country very badly, people were working in terrible environment with very low-wage. According to this, global company only thinking about utilize labor force because of low wage without co ntribute toward productivity in developing country. Question 3 b) Some people view the increasing globalization as a threat to many local markets and see it as it makes poor people become poorer and wealthy people become wealthier because profit is unevenly distributed. But Increasing globalization can be beneficial and may develop many countrys economy, politics, culture and environment. It also made the world easy to exchange information all over the world which makes global company to exchange faster or use knowledge efficiently to cope with rapid changes in global market. Because of globalization, global companies like Apple, Samsung or Nike are trying to manufacture their product in low-wage country to export and import at a very low cost. And to do that, they have to build their facilities, training staff and develop good relationship in country which can offer solutions for unemployment and trade problems. It also brings new production methods and management techniques. Moreover it also spreads out new types of technology faster. The company has to adopt new technology to increase their quality of products and sales. Due to globalization, new technology spreads out the world faster which makes company to satisfy their customer expectations efficiently. It is beneficial and may develop many countries economy, politics, culture and environment. And it could also bring happiness to customer by satisfying their needs. But some people view the increasing globalization as a threat to many local markets They see it as it makes poor people become poorer and wealthy people become wealthier. But if people understand globalization in a different way, it might help and develop the economy of many countries. Growth of modern electronic communication, made the world easy to transmit information all over the world Globalization offers solutions for trade problems and unemployment in many countries It also spreads out knowledge, new types of technology and cheaper economic polices It also brings new production methods and management techniques. Products can be exported and imported at a very low cost. It can be perceived either as a problem or an opportunity. Nike has spent the last four years building facilities, training staff, and developing relationships in China Question 4 1) Value Chain Analysis Value Chain Analysis is tools for managers to check that company is utilizing their resources effectively and efficiently to produce benefits for the company or wasting their resources unnecessarily during operations. By analyzing primary activities and support activities of companys operations can figure out their competitive advantage. Moreover, it helps to find ways to give satisfaction to customers. Primary activities for Dell Inbound logistics Dell stores the component for computers until they need for them on production and assembly line. So suppliers are located close to the factory plants to reduce costs. Dell relies mostly on their suppliers and they are using just in time deliveries with their suppliers with good relationship. Also they let suppliers to deliver items like monitors and speakers directly to the customers to reduce inventory costs. Here goods are received from a companys suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier, where Dell streamlines its operation and relies on its computer monitor supplier to ship directly to the customer. As long as its supplier retains its leadership position, Dell would collaborate with it to achieve mutual success. 1. All those activities concerned with receiving and strong externally sourced materials 2. Just in time ordering 3. Close to suppliers Operations The offer customization option for customers to satisfy exactly what they need and all the goods are manufactured with (build-to-order) system to reduce expenditure on stock and cost. This manufacturing process is their main competitive advantage to grow business. This is where goods are manufactured or assembled. Every Dell system is built to order. Customers get exactly what they want. Dell uses knowledge gained from direct customer contact before and after the sale to provide award-winning reliability and tailored customer service. 1. The manufacture of products and services- the way in which resources inputs are converted to outputs 2. Build-to-order 3. Customizations options Outbound logistics Dell delivers the finished good to their customers directly which can makes them to communicate easily with customers and build good relationship. This direct model gives them benefits such as finding out sales trends and understands what customer need or what customer dont want. When Dell introduced the direct model, its competitors were selling computers to end consumers via distributors. Dell, on the other hand, sells directly to consumers and is continuously communicating with them and benefiting, especially in two areas, seeing sales trends and learning about unmet customer needs. The company also relies on customers knowledge of what they want to purchase and when they want to complete the transaction to drive the direct business model. Dell leverages this source of customer knowledge by making it as easy as possible for a customer to place a customized order electronically. 1. All those activities associated with getting finished goods and services buyers 2. Close to customers 3. The monitor example 4. Room for improvement 5. Evening delivery Marketing and sales Dell offers online-sales or telesales directly with customer and without any retailers. Advantage of direct model is that the company can continuously in contact with its customers which helps them to get an idea of how to innovate their sales and marketing strategy and they also can reduce cost on researching market trends. Dells direct to customer model solve the problem for additional capital for marketing and sales. By selling directly to consumer it eliminated retailers along the way. One advantage of this kind of system is that the firm is continuously in contact with its customers and they are benefiting in two areas concerning sales and marketing, seeing sales trends and learning about unmet costumer demands. 1. Essentially an information activity- informing buyers and customers about products and services 2. China/ credit card/ shop essential 3. What about people who dont computers 4. Improve a lifestyle brand Services Dell provides Dell provides installation services by Dell experts as well as 24/7 online support for large businesses and institutions as well as for small businesses and home PC users. Asset recovery and recycling services in an environmentally friendly manner are offered. PC support services in case of malfunctions and protection services against accidental damage are provided. Dell spent dollars training well-educated business segment managers provide state-of-the art advice to customers. The company also initiated a collaborative customer-solution teams that collaborate with customers to fulfill any unmet customer needs. Because of the nature of work of Dells employees they are continually being inspired to stay abreast of technology threats and opportunities that may alter the competitive landscape in the future. 1. All those activities associated with maintain product performance after the product has been sold 2. Service a poor 3. People dont lick offshore support, usually stressed when they call and this adds to their stress 4. If something goes wrong the pc has to return in the past Supporting activities for Dell Procurement It is on this activity that Dell is weak because Dell do not enjoy protected by trademark or patent or copyright technology. The technology being used in the industry is shared by all industry players. 1. Sourcing and negotiating with materials suppliers 2. Lowering the bargaining power of Intel and Microsoft Human resource management Dells mission statement is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Dell employees, direct salespeople, help-desk operators, engineers, and the like all have to be knowledgeable and customer focused to ensure Dells continued competitiveness. 1. Those activities concerned with recruiting, developing, motivating and rewarding the work force of a business 2. Potential for spinning it off as a separate business unit 3. Hosted payroll Technology development Technology is an important source of competitive advantage. And here is one strength of Dell for the firm enjoys better access to technology. Dell introduces the latest relevant technology much more quickly than companies with slow-moving indirect distribution channels. 1. Activities concerned with managing information processing and the development and protection of knowledge in a business 2. Lagging behind in technology research and development Infrastructure Dell revolutionized the traditional value chain of computer manufacturing industry by introducing the direct to customer model. Dell also employed a global business consultancy, to help it develop a set of metrics to judge business-unit performance. By doing so, daily decision making were more efficient. The chief financial objective that steered managerial evaluation at Dell was return on invested capital (ROIC). Which leads to no inventory build-up, Dell turns over inventory every six days on average, keeping related costs low. 1. Concerned with a wide range of support systems and functions such as finance, planning, quality control and general senior management 2. Reacting to problems by change in senior management Operation to meet adding value, improve quality, add efficiency and increase profit Receiving and distributing raw material Converting raw material into a finished product Identifying customers and distributing the product Supplier relationship process Sharing data with suppliers Investment Privileged suppliers Long time relationship with suppliers Sending latest news about new products or services by email to build good relationship with customers. . Question 4 2) Benchmarking †¢ In todays competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. In this analysis, managers determine the firms critical processes and outputs, baseline those processes, then compare the performance of each process against a standard within the industry. Dell offers similar products, serves different customers, and use different strategies to achieve their goals. Dell can learn from the competition. The most effective way to learn about the industry is by benchmarking world-best practices. This practice has been successful for Dell in the past and should be a continuing evolution of benchmarking annually.

Wednesday, November 13, 2019

Physical Medicine :: Health Treatment Psychiatry Rehab Essays

Physical Medicine PHYSICAL MEDICINE PHYSICAL MEDICINE also called PHYSIATRY, PHYSICAL THERAPY, OR REHABILITATION MEDICINE, medical specialty concerned with the treatment of chronic disabilities and with the restoration of normal functioning to the disabled through physical modes of treatment, such as exercise. This specialized medical service is generally aimed at rehabilitating persons disabled by pain or ailments affecting the motor functions of the body. Physical medicine is one means employed to assist these patients to return to a comfortable and productive life, often despite the persistence of a medical problem. For centuries man used such natural physical agents as hot springs and sunlight to treat his ailments, but the development of physical medicine as a specialized medical service took place largely after World War I. Two factors influenced its growth in the 20th century--epidemic poliomyelitis and the two world wars--both of which created large numbers of young, seriously handicapped persons. Physical medi cine was definitively established through the American physician Howard A. Rusk's efforts to rehabilitate wounded soldiers during and after World War II. Physical medicine then became available for the treatment of patients with such diverse problems as fractures, burns, tuberculosis, painful backs, strokes, nerve and spinal cord injuries, diabetes, birth defects, arthritis, and vision and speech impairments. Physical medicine is closely associated with orthopaedic surgery, but it is also prescribed by physicians and surgeons in all branches of medicine. Physicians who specialize in physical medicine are called physiatrists. The objectives of physical medicine are relief of pain, improvement or maintenance of functions such as strength and mobility, training in the most effective method of performing essential activities, and testing of function in various areas. Tests cover such fields as muscle strength, degree of joint mobility, breathing capacity, and muscular coordination. The therapeutic means most commonly employed include heat, massage, exercise, electrical currents, and functional training. Since the 1970s these basic means have been supplemented and enhanced by psychological counselling, occupational therapy, and a variety of other treatments which may be used in concert to help the disabled person achieve the fullest possible life despite the persistence of his medical problem. Heat is used generally to stimulate circulation and to relieve pain in the area treated. It may be applied by infrared lamps, shortwave radiation, or high-frequency electrical currents (diathermy); by hot, moist compresses or immersion in hot water (hydrotherapy); or by ultrasound. Massage primarily aids circulation and relieves local pain or muscle spasm.