The Marketing Mix Marketing Communications Analysis (Promotion) Assignment

The Marketing Mix Marketing Communications Analysis (Promotion) - Assignment Example In its effort to create strong consumer awareness, Axe has adopted TV commercials, billboards and magazine adverts. This has been achieved through application of humor in its adverts. For example, in one of its adverts, the products depicts that when a consumer uses it he will see seven Snow Whites rather than Seven Dwarfs. To improve its publicity, Unilever adopts public releases that are aimed at improving consumer perception towards its brands. Through the public release, the company identifies Axe as a cool, stylish and fashionable brand. One of the major strategies that Axe has implemented in its creation of strong customer relationship is sponsoring of various events including youth festivals and music shows. In such events, the brand freely interacts with males aged 17 to 25 years who are its key target market. The humor that is portrayed through its adverts travels from a user to the other. In this way, Axe deodorant has successfully created a positive product- consumer relationship that is vital to face of its rivals in the contemporary competitive business environment. Through its websites, Unilever gives notification to its consumers regarding new products in the market. In order to ensure effective communication with its customers, Axe has emulated social sites such as Face book, Twitter and Orkut thus initiating a feedback mechanism through which consumers can give their views on the promotional programs adopted by the brand. Additionally, Axe deodorant initiated a Call Me Campaign (Virginia Sole-S 23). According to this promotion technique, consumers are advised to call 9987333333 so as to communicate with Axe Girl known as Tanya. As a result, consumers are eligible to win prizes such as iphones and