The Roaring Twenties Essay Example Essay Example

The Roaring Twenties Essay Example Paper The Roaring Twenties Essay Introduction The Lost Generation in the Roaring Twenties The process of change can often be difficult and tumultuous. This is particularly true of monumental changes in generational trends. In looking at the young people of the sass’s, for example, we see a â€Å"lost† generation, which, despite breaking free from the strict moral codes of previous generations, had yet to find their own course to fulfillment and happiness. Responding to the hypocrisy of their parent’s, and greatly assisted by the invention of the automobile, the young people of the ass’s sought good times through the pursuit of physical beauty, sex, and material wealth. The Roaring Twenties Essay Body Paragraphs Although these pursuits provided an element of freedom that had not existed previously, they ultimately led to disillusionment and, in some cases, destruction. This aspect of the ass’s experience is expressed very well in the film The Great Gatsby, based on the book of the same name by F. Scott Fitzgerald. In this film presentation, a strong critique of American society is offered in the sense that the pursuit of wealth and success is not glorified as it usually is in popular culture. Rather, it is depicted as something dangerous and destructive. As Allen (2000) points out, the ass’s dinettes a revolution in morals and manners. In particular, young women began to realize a level of freedom that had not existed previously. In terms of dress, skirts were raised and outfits became more revealing. Also, young women began to smoke and drink at a rate not seen previously. In terms of morals, sexual contact became more frequent at younger ages. â€Å"Petting parties† we re extremely popular. This entire process was signified in the popularity of the automobile. On more than one level, the automobile typified the prevailing trends of the ass’s. First of all, the automobile anger ten social Ana sexual landscape Day provoking a location winner young people could spend time together away from home. Secondly, the worship of the automobile represented a new focus on material and wealth and possessions as a post-war ideal. These fundamental developments are represented in The Great Gatsby. The main character and narrator of the story is Nick Caraway. Immediately upon his arrival in New York from Chicago, Nick falls in with a group of people that typify the new outlook of the sass’s. In the couple of Tom and Daisy Buchanan, for example, we e the classic upscale young couple of the decade. Daisy exemplifies the moral and aesthetic status of women in the ass’s. She projects the classic ass’s â€Å"look:† slight of frame, ev en boyish, with short hair and a light, airy quality. Like many women of her generation, Daisy likes to drink with her husband and is not afraid to be upfront and frank in conversation. Tom, meanwhile, typifies the young wealthy ass’s male: self- centered, rude, and boisterous. Together, Tom and Daisy personify many of the themes, which Allen (2000) associates with the sass’s. Indeed, as Allen (2000)1 as written, â€Å"the woman of the Post-war generation said to man, You are tired and disillusioned, you do not want the cares of a family or the companionship of mature wisdom, you want exciting play, you want the thrills of sex without their fruition, and I will give them to you. ‘ And to herself she added, ‘But I will be free†. This is the type of agreement that seems to lie beneath the marriage of Tom and Daisy. They live a fast, exciting , life, more concerned with thrills than with stability or lasting love. And when Daisy feels compelled to indul ge in an affair with Gatsby, she does so freely and with title concern. Tom, for his part, has a mistress of his own. The emphasis of their union is on speed, excitement, and mutual freedom. The consequences, as we soon find out, are disillusionment and destruction. Above all else, the film addresses the issue of materialism that was so powerful in America in the sass’s. As Collect (1953) has written, the sass’s were a period of mass consumption in America. Whereas previous eras had been dedicated to the process of production, with people saving their money and reinvesting it in new business enterprises, America in the sass’s was dedicated to buying things and pending freely. Thus, a shift was made from production to consumption and it had a great impact on various levels of society. This key trend of the ass’s is a driving force behind the story told in the film. By pursuing and achieving great wealth, Jay Gatsby gains many possessions and throws expensi ve parties. In this sense, he is reflective of the consumer culture of the ass’s. Eventually, like the other characters in the novel, however, Gatsby finds that the consumer culture only leaves him feeling empty. For all of his wealth, he is unable to buy the only thing that can really bring him peppiness: the love of Daisy Buchanan. In the character of Gatsby, we see the personification of idealism and pursuit of the American Dream. Gatsby compilation of material wealth, he hoped, would help to find happiness in life. Through it all, however, Gatsby lacked the one thing he needed most: the love of Daisy Buchanan. In this element of his character, we see the disillusionment and emptiness, which comes from the pursuit of material wealth at all costs. 2 The point here seems to be that the pursuit of possessions in life will always leave you wanting more, one way or another, and therefore it does not provide road to happiness. Gatsby death at the end of the novel only adds the e lement of escutcheon as a consequence AT Nils worldly pursuits. In ten Declining, never, Gatsby character seems to represent the great promise of the American Dream. In the book by F. Scott Fitzgerald, it was written that Gatsby came out onto his lawn and looked up at the sky â€Å"to determine what share was his of the local heavens†. This demonstrates Gatsby capacity to dream, his glorious expectations, and his optimistic belief that he can achieve his dreams. This basically represents the reface appearance of the American Dream, the part that drove many Americans in the sass’s and has continued to do so ever since. In the course of his courtship of Daisy Buchanan, however, Gatsby gradually comes to see the other side of the American Dream. At one point, Fitzgerald writes of how Gatsby was so in love with Daisy that his possessions only seemed to have any meaning based on her response to them. At times, his focus on Daisy actually gives Nick the impression that the p ossessions no longer felt â€Å"real† to Gatsby. This shows how the theme of consumerism shapes and defines the life of Gatsby both in the kook and the movie. For all the possessions he has gained, these possessions have no meaning if they do not enable him to win the approval and love of Daisy. Alike many in the sass’s, Gatsby has been misled by consumerism. He has pursued material things as if these things will provide happiness. In the presence of Daisy, however, all the things he owns no longer seem real at all. This demonstrates the false promise of consumerism. As events unfold in the film, we see an ongoing criticism of the materialism of this time period. Towards the end the story, Tom’s sisters is run over by Daisy as she drives Gatsby yellow roadster. As Allen(2000) indicates, the automobile was a key factor of the ass’s, a major symbol of the prosperity and emerging modernism of the era. Thus, it comes as no surprise that Gatsby car should play a role in the plotting of the story. When the woman’s husband comes looking for revenge, he originally encounters Tom. Fearing for his life, Tom tells the man that Gatsby is the guilty party. Thus, the man kills Gatsby. The symbolic role of the yellow roadster in this ending is significant. The car symbolizes tribalism and the woman who is run over, Myrtle, is a superficial woman who was only attracted to Tom in the first place for his wealthy status. In having her get run over by the car, the film advances the theme that the pursuit of materialism destroys. The same theme applies in the case of Gatsby. Tom and Daisy, meanwhile, continue with their empty and superficial marriage. All together, the film shows a group of characters who are lonely, empty, and mutually destructive largely because of their dedication to the false ideals of consumerism and the American Dream. As Callahan (1996) has written, F. Scott Fitzgerald â€Å"was no stranger to the dissipation of values an d the pursuit of sensation in the Jazz Age of the sass’s† (374). At the start of the sass’s, Fitzgerald himself stated that, â€Å"America was going on the greatest, gaudiest spree in history and there was going to be plenty to tell about it. † Indeed, virtually every character in the film, with the exception of Nick Caraway, is touched in some negative way by the American ideals of commercialism and greed. Thus, the story offers an implicit criticism of American life. The main characters are people who have been blinded by the American Dream. In some cases, such as Tom and Daisy, this blindness leads to loneliness and emptiness. In other cases, such as Myrtle and Gatsby, materialist pursuits lead not only to disillusionment and suffering out to sell-escutcheon as well. From tens perspective, ten Tall version AT Autograph’s great novel seems to make the statement that the modern consumerism that emerged in the sass’s should not be viewed as a road to happiness. Indeed, building from F. Scott Fitzgerald great book, the film version of The Great Gatsby presents a moral about the effects of materialism in the sass’s. As Allen (2000) put it, the people of the sass’s â€Å"could not endure a life without values, and the only values they had been trained to understand were being undermined. Everything seemed meaningless and unimportant†. This is exactly the fate of characters like Tom, Daisy, Myrtle, and Gatsby. With the values of past generations no longer relevant, and a new set of values not yet in place, the young people of the ass’s found themselves sleepwalking through a decade of sex and materialism which ultimately left them empty and disillusioned. This is the overriding theme expressed in the film erosion of The Great Gatsby. 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CNS Breathe Right Essay Example

CNS Breathe Right Essay Example CNS Breathe Right Paper CNS Breathe Right Paper Company Profile CNS was originally formed by Dr. Daniel Cohen and Dr. Frederick Strobl as a medical equipment company in 1982. Strobl and Cohen were neurology occupants at the University of Minnesota infirmaries. Strobl was besides an electrical applied scientist. The original purpose of the company was to revolutionise encephalon activity monitoring by contriving and marketing a personal computing machine equipped with a circuit board that could analyse encephalon moving ridges in existent clip during operations. After five old ages of increased technological progresss but a steady diminution in gross revenues. the company hired Fred Brooks as president. In 1990. the company eventually recorded net incomes in 1990 for the first clip by marketing their encephalon monitoring equipment to kip clinics. In 1991. Cohen met with Bruce Johnson. who wanted to scientifically progress some thoughts he had for a nasal distending system. After many efforts to distend his ain nasal transitions internally. he came up with the thought to distend them externally. Johnson so spent the following three old ages working on a spring laden strip that would raise his anterior nariss and maintain them dilated. CNS so acquired the rights to market and sell this merchandise in 1992. and Cohen reassumed the place of president. In 1993. CNS hired Richard E. Jahnke as their new president. Because of a drawn-out FDA blessing procedure. it took a piece before the Breathe Right strips could be sold to distributers. Because of this and because of continued losingss in the sleep upset market. CNS reported more losingss in 1993. In 1994. nevertheless. things started to alter. CNS was allowed shelf infinite in Eckerds. Walgreens. and Snyders. This. along with two indorsements from Herschel Walker and Jerry Rice. two outstanding NFL jocks who swore by the usage of the strip at the clip. the gross revenues of Breathe Right doubled in the 4th one-fourth of 1994. The company enjoyed continued success through marketing the strips as a usage for athletic sweetening. a remedy for saw wooding. a sleep assistance. and a drug free manner of degongestion. Fiscal and Non-Financial Goals The original non-financial end of CNS was to bring forth efficient and utile engineering to supervise encephalon activity that brain doctors could utilize to efficaciously have and interpret informations from electrical signals in the patient’s encephalon in existent clip during an operation. After this effort at invention failed to be profitable. the company acquired the selling rights to the rhinal strips invented by Bruce Johnson. and the company’s primary end was the selling and gross revenues of the Breathe Right rhinal strip. Beginnings hypertext transfer protocol: //www. replies. com/topic/cns-inc hypertext transfer protocol: //www. replies. com/topic/cns-inc # ixzz2HFZZmk2c hypertext transfer protocol: //www. calmu. edu/blog/international-marketing-the-success-of-cns-breathe-right-nasal-strips/ hypertext transfer protocol: //www. youtube. com/watch? v=iexvzcmzYB0 hypertext transfer protocol: //www. breatheright. com/ hypertext transfer protocol: //www. studymode. com/essays/Analysis-Cns-Breathe-Right-Strips-62927. hypertext markup language

Self leadership development paper Essay Example | Topics and Well Written Essays - 750 words

Self leadership development paper - Essay Example I think your key strengths is being hardworking and God fearing. Since I knew you when you were attached to our company, you always worked hard and demonstrated good morals and ethics. Although you are quite ambitious, I think you can do better if you consider wise counsel from your elders. As my favorite classmate, I think your best strengths are being confident in what you do, courageous and easy to approach. However, I think you should work on your ambitions if you want to move in pace with other people. You are an aspiring leader in the way you talk to people. I think your best strength is in ability to see into the future and carry on with different aspects of life. You managed to help our sick friend, study for your exams, help your parents with their business, and still have time for friends. But if you push too much, you might burn out. Your best strength is your organizational skills. You were able to organize our estate badminton team for your entire team. Your weakness is that sometimes you may fail to incorporate other peoples’ ideas in teamwork decisions. Loving and approachable- I think this is the strongest trait that I possess. My mantra in life is and has always been that â€Å"Love and compassion are my life statements, and which are the highest forms of intelligence.† This is why all my interactions in life are full of tenderness. I believe that every human being has feeling and emotions, and that a change in my mood can have great effects on, and probably spoil someone’s day. Moral compass- When my friends wrote that I have good organizational skills, most, if not all who mentioned this trait gave an explanation that I always try to justify my responses and actions in a manner that shows moral uprightness. Being a loving individual, I try to make people around me happy and comfortable. I tend to partake of only things that I consider permissible, and

The Marketing Mix Marketing Communications Analysis (Promotion) Assignment

The Marketing Mix Marketing Communications Analysis (Promotion) - Assignment Example In its effort to create strong consumer awareness, Axe has adopted TV commercials, billboards and magazine adverts. This has been achieved through application of humor in its adverts. For example, in one of its adverts, the products depicts that when a consumer uses it he will see seven Snow Whites rather than Seven Dwarfs. To improve its publicity, Unilever adopts public releases that are aimed at improving consumer perception towards its brands. Through the public release, the company identifies Axe as a cool, stylish and fashionable brand. One of the major strategies that Axe has implemented in its creation of strong customer relationship is sponsoring of various events including youth festivals and music shows. In such events, the brand freely interacts with males aged 17 to 25 years who are its key target market. The humor that is portrayed through its adverts travels from a user to the other. In this way, Axe deodorant has successfully created a positive product- consumer relationship that is vital to face of its rivals in the contemporary competitive business environment. Through its websites, Unilever gives notification to its consumers regarding new products in the market. In order to ensure effective communication with its customers, Axe has emulated social sites such as Face book, Twitter and Orkut thus initiating a feedback mechanism through which consumers can give their views on the promotional programs adopted by the brand. Additionally, Axe deodorant initiated a Call Me Campaign (Virginia Sole-S 23). According to this promotion technique, consumers are advised to call 9987333333 so as to communicate with Axe Girl known as Tanya. As a result, consumers are eligible to win prizes such as iphones and

Discuss and evaluate the various methods available for long term Essay

Discuss and evaluate the various methods available for long term investment appraisal - Essay Example 33). It is essential to conduct any investment proposal (long-term or short-term) appraisal in order to ensure funds invested would accrue maximum gains in future. Since financial resources tend to be limited (in majority of the cases), a business firm, instead of choosing several proposals, must evaluate and select only the ones that are most appropriate for investing purposes (Sullivan and Steven, 2003). Therefore, it can be assumed that there would be certain techniques followed specifically for appraising proposals for investment. In this context, the paper will now examine various methods available for long-term investment appraisal (capital budgeting). Investment appraisal comprises of analysing a firm’s financial plans, its investments, as well as predicting the firm’s expenditure in a certain proposed project (Levy, 2002). Long-term investment appraisal in small firms often takes into account the possibility of future growth, new enterprises, and a future move into a completely new arena (ibid). Factors for long-term investment appraisal are chosen keeping the requirements of company policymakers and stakeholders in mind, and focus on long-term and sustainable growth of the firm (as opposed to short-term profits). Various methods are used for long-term investment appraisal of a firm. These are: Net present value (NPV): This appraisal method calculates the cash flows (deficit or excess), once the customary obligations are completed (Khan, 1993). All forms of long-term or short-term investment appraisals aim at deriving a positive figure for the firm’s NPV. The process calculates the total cash flow of a firm (incoming and outgoing) at a certain specific time (t), at a discount rate (i) at that particular time, which translates to: t-funds invested initially, making NPV inversely proportional to discount rates (Pike and Neale, 2008, p. 123-124). Therefore, NPVs are reduced with rise in discount values (i), while high interest rates

Technological Change And Manufacturing Process Innovation Business Essay

Technological Change And Manufacturing Process Innovation Business Essay Due to market research and marketing analysis about what consumer needs or wants, company has to develop new product and services or improve them with the creation of new idea, design or technology to satisfy consumer. Also to compete with other competitors to be first to introduce one new product, industry needs to constant innovation. For example in 2010, because of low barriers to entry to New Zealand banking market, the banking industrys initiative to innovate their products and services such as make easier for customers to switch banks and competitive interest rates and it leads to high customer satisfaction ratings and increase in profits. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3objectid=10845099 Competition in an industry is always affected by rivals racing to be first to introduce one new product or product enhancement after another Product innovation is the development of new products, changes in design of established products, or use of new materials or components in the manufacture of established products. Thus product innovation can be divided into two categories of innovation: development of new products, and improvement of existing products. New product development describes the complete process of bringing a new product or service to market. There are two parallel paths involved in the process: one involves the idea generation, product design and detail engineering the other involves market research and marketing analysis. Improvement of existing products includes, but is not limited to, improvements in functional characteristics, technical abilities, or ease of use. 2. Marketing innovation Introduce of new ways to marketing products like costing, packaging and promotion, can attract buyers interest, and increase industry demand and product differentiation which can lead company to change the competitive positions of rival firms. For example, companies like Dell; they use one-to-one marketing strategy for customers to customize their products based on what they need to satisfy them more. It shows that marketing innovation can sustain business growth without introducing new products. the introduction and implementation of new marketing methods, like costing, packaging and promotion etc.///////Introduce of new ways to market products, can spark a burst of buyer interest, widen industry demand, increase product differentiation, and lower unit costs-any or all of which can alter the competitive positions of rival firms and force strategy revisions. Innovation is very important to sustain business growth and innovation new products should be strong enough to enter into market place 3. Technological change and manufacturing process innovation Development in technology manufacturing process can make industry to produce high quality product at lower cost which can lead to higher industry profitability. As the increase in technological changes, lots of companies automate their manufacturing processes which can leads to increase production and reduce expenses. However, it also has disadvantage such as loss of many factory job so CEO has to consider carefully about implementing this strategy to not to have conflicts between labor forces. Advances in technology can dramatically alter an industrys landscape, making it possible to produce new and better products at lower cost and opening up whole new industry frontiers. 4. Changes in who buys the product and how they use it change in buyer demographics and how consumer use the products can change how customers make purchasing decisions, where customers purchase the product and how customer consider value. And it can cause more competition between other competitors. Shifts in buyer demographics and the ways products are used can alter how customers perceive value, how customers make purchasing decisions, and where customers purchase the product. 4. Increasing globalization Even though globalization has benefits to developing country, it also brings negative effect such as eliminates jobs, lower wages, and exploits workers on standards of living in some country. Therefore some countries are now trying to restrict globalization. Due to globalization, lots of global company like Apple or Samsung tries to manufacture their product in low-wage country to export and import at a very low cost. It can be benefit to developing country. However, it will decrease manufacturing jobs in developed countries. Moreover, because of low-wage in developing country, wages for employee in developed country is underestimated. Even though, the standard cost of living is higher than what they earn. Lastly, there were some serious social issue about Nike that they treated workers in low-wage country very badly, people were working in terrible environment with very low-wage. According to this, global company only thinking about utilize labor force because of low wage without co ntribute toward productivity in developing country. Question 3 b) Some people view the increasing globalization as a threat to many local markets and see it as it makes poor people become poorer and wealthy people become wealthier because profit is unevenly distributed. But Increasing globalization can be beneficial and may develop many countrys economy, politics, culture and environment. It also made the world easy to exchange information all over the world which makes global company to exchange faster or use knowledge efficiently to cope with rapid changes in global market. Because of globalization, global companies like Apple, Samsung or Nike are trying to manufacture their product in low-wage country to export and import at a very low cost. And to do that, they have to build their facilities, training staff and develop good relationship in country which can offer solutions for unemployment and trade problems. It also brings new production methods and management techniques. Moreover it also spreads out new types of technology faster. The company has to adopt new technology to increase their quality of products and sales. Due to globalization, new technology spreads out the world faster which makes company to satisfy their customer expectations efficiently. It is beneficial and may develop many countries economy, politics, culture and environment. And it could also bring happiness to customer by satisfying their needs. But some people view the increasing globalization as a threat to many local markets They see it as it makes poor people become poorer and wealthy people become wealthier. But if people understand globalization in a different way, it might help and develop the economy of many countries. Growth of modern electronic communication, made the world easy to transmit information all over the world Globalization offers solutions for trade problems and unemployment in many countries It also spreads out knowledge, new types of technology and cheaper economic polices It also brings new production methods and management techniques. Products can be exported and imported at a very low cost. It can be perceived either as a problem or an opportunity. Nike has spent the last four years building facilities, training staff, and developing relationships in China Question 4 1) Value Chain Analysis Value Chain Analysis is tools for managers to check that company is utilizing their resources effectively and efficiently to produce benefits for the company or wasting their resources unnecessarily during operations. By analyzing primary activities and support activities of companys operations can figure out their competitive advantage. Moreover, it helps to find ways to give satisfaction to customers. Primary activities for Dell Inbound logistics Dell stores the component for computers until they need for them on production and assembly line. So suppliers are located close to the factory plants to reduce costs. Dell relies mostly on their suppliers and they are using just in time deliveries with their suppliers with good relationship. Also they let suppliers to deliver items like monitors and speakers directly to the customers to reduce inventory costs. Here goods are received from a companys suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier, where Dell streamlines its operation and relies on its computer monitor supplier to ship directly to the customer. As long as its supplier retains its leadership position, Dell would collaborate with it to achieve mutual success. 1. All those activities concerned with receiving and strong externally sourced materials 2. Just in time ordering 3. Close to suppliers Operations The offer customization option for customers to satisfy exactly what they need and all the goods are manufactured with (build-to-order) system to reduce expenditure on stock and cost. This manufacturing process is their main competitive advantage to grow business. This is where goods are manufactured or assembled. Every Dell system is built to order. Customers get exactly what they want. Dell uses knowledge gained from direct customer contact before and after the sale to provide award-winning reliability and tailored customer service. 1. The manufacture of products and services- the way in which resources inputs are converted to outputs 2. Build-to-order 3. Customizations options Outbound logistics Dell delivers the finished good to their customers directly which can makes them to communicate easily with customers and build good relationship. This direct model gives them benefits such as finding out sales trends and understands what customer need or what customer dont want. When Dell introduced the direct model, its competitors were selling computers to end consumers via distributors. Dell, on the other hand, sells directly to consumers and is continuously communicating with them and benefiting, especially in two areas, seeing sales trends and learning about unmet customer needs. The company also relies on customers knowledge of what they want to purchase and when they want to complete the transaction to drive the direct business model. Dell leverages this source of customer knowledge by making it as easy as possible for a customer to place a customized order electronically. 1. All those activities associated with getting finished goods and services buyers 2. Close to customers 3. The monitor example 4. Room for improvement 5. Evening delivery Marketing and sales Dell offers online-sales or telesales directly with customer and without any retailers. Advantage of direct model is that the company can continuously in contact with its customers which helps them to get an idea of how to innovate their sales and marketing strategy and they also can reduce cost on researching market trends. Dells direct to customer model solve the problem for additional capital for marketing and sales. By selling directly to consumer it eliminated retailers along the way. One advantage of this kind of system is that the firm is continuously in contact with its customers and they are benefiting in two areas concerning sales and marketing, seeing sales trends and learning about unmet costumer demands. 1. Essentially an information activity- informing buyers and customers about products and services 2. China/ credit card/ shop essential 3. What about people who dont computers 4. Improve a lifestyle brand Services Dell provides Dell provides installation services by Dell experts as well as 24/7 online support for large businesses and institutions as well as for small businesses and home PC users. Asset recovery and recycling services in an environmentally friendly manner are offered. PC support services in case of malfunctions and protection services against accidental damage are provided. Dell spent dollars training well-educated business segment managers provide state-of-the art advice to customers. The company also initiated a collaborative customer-solution teams that collaborate with customers to fulfill any unmet customer needs. Because of the nature of work of Dells employees they are continually being inspired to stay abreast of technology threats and opportunities that may alter the competitive landscape in the future. 1. All those activities associated with maintain product performance after the product has been sold 2. Service a poor 3. People dont lick offshore support, usually stressed when they call and this adds to their stress 4. If something goes wrong the pc has to return in the past Supporting activities for Dell Procurement It is on this activity that Dell is weak because Dell do not enjoy protected by trademark or patent or copyright technology. The technology being used in the industry is shared by all industry players. 1. Sourcing and negotiating with materials suppliers 2. Lowering the bargaining power of Intel and Microsoft Human resource management Dells mission statement is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Dell employees, direct salespeople, help-desk operators, engineers, and the like all have to be knowledgeable and customer focused to ensure Dells continued competitiveness. 1. Those activities concerned with recruiting, developing, motivating and rewarding the work force of a business 2. Potential for spinning it off as a separate business unit 3. Hosted payroll Technology development Technology is an important source of competitive advantage. And here is one strength of Dell for the firm enjoys better access to technology. Dell introduces the latest relevant technology much more quickly than companies with slow-moving indirect distribution channels. 1. Activities concerned with managing information processing and the development and protection of knowledge in a business 2. Lagging behind in technology research and development Infrastructure Dell revolutionized the traditional value chain of computer manufacturing industry by introducing the direct to customer model. Dell also employed a global business consultancy, to help it develop a set of metrics to judge business-unit performance. By doing so, daily decision making were more efficient. The chief financial objective that steered managerial evaluation at Dell was return on invested capital (ROIC). Which leads to no inventory build-up, Dell turns over inventory every six days on average, keeping related costs low. 1. Concerned with a wide range of support systems and functions such as finance, planning, quality control and general senior management 2. Reacting to problems by change in senior management Operation to meet adding value, improve quality, add efficiency and increase profit Receiving and distributing raw material Converting raw material into a finished product Identifying customers and distributing the product Supplier relationship process Sharing data with suppliers Investment Privileged suppliers Long time relationship with suppliers Sending latest news about new products or services by email to build good relationship with customers. . Question 4 2) Benchmarking †¢ In todays competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. In this analysis, managers determine the firms critical processes and outputs, baseline those processes, then compare the performance of each process against a standard within the industry. Dell offers similar products, serves different customers, and use different strategies to achieve their goals. Dell can learn from the competition. The most effective way to learn about the industry is by benchmarking world-best practices. This practice has been successful for Dell in the past and should be a continuing evolution of benchmarking annually.

Physical Medicine :: Health Treatment Psychiatry Rehab Essays

Physical Medicine PHYSICAL MEDICINE PHYSICAL MEDICINE also called PHYSIATRY, PHYSICAL THERAPY, OR REHABILITATION MEDICINE, medical specialty concerned with the treatment of chronic disabilities and with the restoration of normal functioning to the disabled through physical modes of treatment, such as exercise. This specialized medical service is generally aimed at rehabilitating persons disabled by pain or ailments affecting the motor functions of the body. Physical medicine is one means employed to assist these patients to return to a comfortable and productive life, often despite the persistence of a medical problem. For centuries man used such natural physical agents as hot springs and sunlight to treat his ailments, but the development of physical medicine as a specialized medical service took place largely after World War I. Two factors influenced its growth in the 20th century--epidemic poliomyelitis and the two world wars--both of which created large numbers of young, seriously handicapped persons. Physical medi cine was definitively established through the American physician Howard A. Rusk's efforts to rehabilitate wounded soldiers during and after World War II. Physical medicine then became available for the treatment of patients with such diverse problems as fractures, burns, tuberculosis, painful backs, strokes, nerve and spinal cord injuries, diabetes, birth defects, arthritis, and vision and speech impairments. Physical medicine is closely associated with orthopaedic surgery, but it is also prescribed by physicians and surgeons in all branches of medicine. Physicians who specialize in physical medicine are called physiatrists. The objectives of physical medicine are relief of pain, improvement or maintenance of functions such as strength and mobility, training in the most effective method of performing essential activities, and testing of function in various areas. Tests cover such fields as muscle strength, degree of joint mobility, breathing capacity, and muscular coordination. The therapeutic means most commonly employed include heat, massage, exercise, electrical currents, and functional training. Since the 1970s these basic means have been supplemented and enhanced by psychological counselling, occupational therapy, and a variety of other treatments which may be used in concert to help the disabled person achieve the fullest possible life despite the persistence of his medical problem. Heat is used generally to stimulate circulation and to relieve pain in the area treated. It may be applied by infrared lamps, shortwave radiation, or high-frequency electrical currents (diathermy); by hot, moist compresses or immersion in hot water (hydrotherapy); or by ultrasound. Massage primarily aids circulation and relieves local pain or muscle spasm.